Web Tools Guide
This guide provides an overview of the tools available to the Stony Brook University community to support day-to-day website maintenance and content management. It is a living, continuously updated resource—new tools will be added as they become available, and existing entries may evolve as features and access change.
Each tool listed below is designed to help web contributors work more efficiently, maintain accessibility and brand standards, and keep Stony Brook websites accurate, secure, and up to date.
You can always contact the Digital & Social Media Services team if you have any questions about these tools.
Modern Campus CMS
Modern Campus CMS is Stony Brook University’s primary content management system for building, editing, and maintaining official university websites. It provides a secure, template-based environment that supports responsive design, accessibility standards, brand consistency, and governance across the stonybrook.edu domain. MARCOM covers the cost of this system for other units or departments.
Best for: Faculty, staff, and designated web editors responsible for updating page content, managing navigation, publishing announcements, and maintaining departmental or program websites.
Request a Modern Campus Website or User
For more training:
Conductor
Conductor is an enterprise SEO and content optimization platform that helps web teams improve search visibility, align content with user intent, and track performance over time. It provides keyword insights, content recommendations, competitive analysis, and reporting. MARCOM covers the cost of this tool for other units or departments.
Best for: Web editors, content strategists, marketers, and communicators responsible for improving search engine visibility, optimizing page content, and measuring SEO performance.
For more training:
Silktide
Silktide is a web accessibility and quality assurance tool that scans websites for accessibility issues, content quality concerns, broken links, and compliance with WCAG standards. It helps teams identify, prioritize, and remediate issues to maintain accessible, high-quality web content. MARCOM covers the cost of this tool for other units or departments.
Best for: Web managers, developers, content editors, and accessibility coordinators responsible for ensuring websites meet WCAG 2.2 AA requirements and Stony Brook accessibility standards.
For more training: Silktide Academy (see tabs for courses and other resources)
gosbu.co Short URLs (Bitly)
gosbu.co is Stony Brook University’s branded URL shortener, powered by Bitly. It allows you to create clean, memorable links that are easier to share in emails, social media, print materials, and presentations while maintaining a consistent university-branded experience.
Best for: Marketing campaigns, social media posts, printed materials, event promotions, and any situation where a short, easy-to-type or easy-to-remember link improves usability.
Custom shortcodes (for example, gosbu.co/bio-apply-2026 or gosbu.co/bio-26-openhouse) are case-sensitive and available by request. To ensure consistency and avoid duplication, all custom links must be submitted through the request form. Once approved, the Digital & Social Media Services team will create and manage the shortcode.
Use gosbu.co links when you want to simplify long URLs, reinforce Stony Brook branding, and make links more user-friendly across channels.
More Tools
For more helpful tools offered by other units across Stony Brook, please see our resources page.