Website Help & Best Practice Guides

This section brings together practical guides that define how content should be created, structured, and maintained across Stony Brook University websites. These standards support consistency, accessibility, SEO/AIO readiness, and long-term sustainability while helping editors publish content with confidence.

Library of Guides

How to Structure Heading Tags (H1-H6)

Learn the essential rules for structuring heading tags.

Learn H Tags

Academic Department Sitemap Guide

A suggested sitemap for academic departments.

See the Sitemap

Content Optimization Guide

How to audit, optimize, and elevate content for SEO, GEO, and WCAG accessibility standards.

Optimize Content

File Naming & Navigation Best Practices

Comprehensive guide to best practices for file naming, URL conventions, navigation depth, and more.

Better Filenames

Writing Effective Alt Text

Learn when alt text is required, how to write clear and effective descriptions, and more.

Gain Alt Skills

Optimizing Images

How to optimize images, including formats, dimensions, file sizes and more.

Optimize Images