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Julie HuangJulie Huang

Julie Huang

Associate Professor


PhD, Yale University

Office:  309 Harriman Hall


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Dr. Huang's is an Associate Professor in the Marketing Area. She received her PhD in Psychology from Yale University and was a postdoctoral fellow in the marketing department at the Rotman School of Management, University of Toronto. Dr. Huang's research focuses on how people perceive others to be pursuing goals (or not), and the consequences of these goal-related judgments on the targets. This theoretical and empirical work has been published in top-tier behavioral science journals, including Behavioral and Brain Sciences, Psychological Science, the Journal of Experimental Social Psychology, and Social Psychological and Personality Science.

Selected Publications:
"Unfit by Accident: Third-party Perception of Parental Fitness Based on Childbearing Intention," Social Psychological and Personality Science, 2019.

"Catching (up with) Magical Contagion: A Review of Contagion Effects in Consumer Contexts," with J.M. Ackerman and G.E. Newman, Journal of the Association for Consumer Research, 2017.

"(De)contaminating Product Preferences: A Multi-method Investigation into Pathogen Threat's Influence on Used Product Preferences," with J.M. Ackerman and A. Sedlovskaya, 2017.

"The Selfish Goal: Autonomously Operating Motivational Structures as the Proximate Cause of Human Judgment and Behavior," with J.A. Bargh, target article in Behavioral and Brain Sciences, 2014.

Research: Goals/Motivation, production processes