Skip Navigation



Denise Buhrau 

Denise Buhrau received her Ph.D. from Tulane University in 2010. She conducts research on consumer behavior, particularly in the context of health behaviors. She focuses on topics such as planning and goal pursuit, health communication, and the role of temporal orientation in decision-making.


Paul Connell

Paul Connell's research interests include developmental consumer psychology, relationships, and non-conscious influences on consumer behavior. His 2014 article, "How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood" was featured in the Journal of Consumer Research and received additional media coverage in the US and Internationally in Boston Globe; Business People (Italy)Gourmet ReportMarkenartikel, Planung & AnalyseShortnews, W&V (all Germany)The Daily Mail, The Herald Scotland, The Independent, The London Times (all U.K.); and The Province (Canada). He has also been published in Marketing LettersAppetitePsychology & Marketing, Journal of Consumer Psychology, and Journal of Public Policy & Marketing.  He received Honorable Mention for the Robert Ferber Award in 2015 (Award for best dissertation-based paper published in Journal of Consumer Research).

Margaret Echelbarger

Margaret Echelbarger is an Assistant Professor of Marketing in the College of Business. She studies consumer behavior, focusing on children’s early economic experiences, beliefs, and competencies. Her primary areas of interest include financial decision making, variety seeking, and product evaluations. She is also committed to public science and shares research findings and tips with parents on how to “raise good consumers” via social media.

Stacey Finkelstein

Stacey Finkelstein earned her PhD and MBA from the University of Chicago, Booth School of Business in 2011. Broadly speaking, she conducts research at the intersection of marketing and consumer well-being. Her work draws on research from marketing, psychology, economics, and sociology to solve real world problems consumers face. In recognition of her work, she received the American Marketing Association (AMA) Marketing and Society Special Interest Group (MASSIG) Early Career Award in 2019. She and her coauthors also received the Journal of Consumer Affairs Best Paper Award in 2021 for their work exploring the impact of omission bias and moral culpability on parents' vaccination plans for their children. She is currently the Chair of the AMA Marketing and Society Special Interest Group (MASSIG) and an Associate Editor for the Consumer Behavior track of the Journal of Business Research. She is also on the Editorial Review Board (ERB) of the Journal of Public Policy and Marketing, the Journal of Consumer Affairs, and Appetite, and recently guest-edited a special issue on Marketing and Consumer Well-being in the journal Appetite (2021). She has previously served on the ERB for the Journal of Consumer Research from 2016-2018 and Journal of Marketing Research from 2020-2022.

Julie Huang

Dr. Huang's is an Associate Professor in the Marketing Area. She received her PhD in Psychology from Yale University and was a postdoctoral fellow in the marketing department at the Rotman School of Management, University of Toronto. Dr. Huang's research focuses on how people perceive others to be pursuing goals (or not), and the consequences of these goal-related judgments on the targets. This theoretical and empirical work has been published in top-tier behavioral science journals, including Behavioral and Brain Sciences, Psychological Science, The Journal of Experimental Social Psychology, and Social Psychological and Personality Science.