Scientific understanding is too important to leave to chance
Science affects everyday people, every single day
It affects what we eat. What we buy. How we travel. How we stay, or get, healthy.
Yet for too many people, the significance of scientific research is lost in jargon
and technical details, disconnected from their lives and experiences. Before people
can understand complex information, they need to trust and feel connected to its source.
Research can improve the lives of millions and open minds to the wonders of our world
Real interpersonal connections help people appreciate science and discovery. Those
connections can foster trust in science, build meaningful support for inquiry and
investigation, and inspire someone for a lifetime.
Create a ripple effect that spreads the wonder of science
The Alda Center's graduate and professional development programs help make science
engaging and accessible
Alda Center science communication programs are a different kind of learning experience.
It's collaborative. It's iterative. It focuses on building skills and refining strategies
that empower researchers and communicators to reach audiences in new and engaging
our method is based on social science and developed by experts.
The Alda Method helps researchers pay close attention to their message and how others
are responding to it. The Method combines the latest social science research and applied improvisational exercises to support researchers as they develop communication
strategies that work for them. This combination helps people build interpersonal connections
and trust across backgrounds, experiences, and expertise.