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Content Guidelines

Content is always the first thing you need to consider when planning a website. Ask yourself the following questions when you are planning your site.

  • What is the goal of this site or page?
  • How long is my message?
  • What images can I use to reinforce my message?
  • Do I need a call-to-action (a button or a link) so that I guide site visitors in the right direction?

Always consider:

  • Who is my audience? (students, faculty, staff, campus community, external community, etc)
  • Does my tone and language speak appropriately to my audience?
  • Is it clear for a website visitor to complete the main goals of this site? (minimum amount of page drilldowns and link "clicks")
  • Is my content useful, necessary and effective?

Making these thoughts a holistic part of your website planning and updating process will contribute largely to the success and effectiveness of your website.

Learn more about the Stony Brook University brand

Other Resources

Organizing Your Website: Information Architecture (Harvard)

Open Scholar: Organize Your Website

Should I Use a Carousel?