Build Your Brand
The Stony Brook University Career Center is dedicated to supporting employers in improving brand recognition as an employer of choice to students and alumni. There are a variety of initiatives employers can participate in to better connect with student talent, have their positions promoted, and successfully reach their recruitment goals.
The Partnership Council was developed to strengthen relationships with key employers dedicated to recruiting Stony Brook University talent. Council members are invited based on recruiting history and involvement on campus. The Council can be a one-year or multi-year commitment. Members provide support for activities through sponsorship and time commitment to career education programs. Relationships are fostered with academic departments and other key campus stakeholders to increase education/industry collaborations.
Employer participation is based on the commitment levels listed in the council package and include a strategy meeting to specify your organization needs relative to building your brand as an employer of choice through:
- Online and social media branding
- Direct recruitment events
- Connecting with student organizations, key departments, and faculty
- Focusing on your special population recruitment needs
- Engage students with industry-related articles
Build a Customized Package
Based on your branding and recruiting needs, you may choose to consider a campus-wide/technology and engineering, or diversity focus with each level of council package. Both package options allow for a focus on specific academic disciplines/departments.
- Exclusive ongoing promotions of your organization
- Special job and events promotions to targeted students and alumni
- Exclusive social media live fireside and coffee chats for students
- Special website advertisements
- VIP speakers for classroom presentations and career panels
- Early access to student talent in diversity programs
Additional Branding Initiatives
Job and Internship Fair Employer Introduction Videos
Employers who participate in our Accounting Job and Internship Fair and our Diversity Recruitment Networking Event will have a video developed for them by the Career Center highlighting their company or organization and recruitment efforts. The videos will be presented on a specially designed page for the event that is promoted to students leading up to the events.
Watch the Accounting Employer Introductions
Watch the Diversity Employer Introductions
Instagram and YouTube Advertisements
The Marketing and Communications team will work with you to develop a video highlighting your company for our YouTube and Instagram channels. This content will also be promoted to all Stony Brook students through an email marketing campaign.
Have your logo displayed on the homepage of the Career Center website for a specially designated time period. The logo will link directly to your company or organizations Handshake page.
Name an Interview Suite
Students and alumni have access to interview suites in the Career Center that are equipped with virtual interviewing technology. Companies and organizations can name an interview suite and signage will be created for inside and outside the room to represent your brand.
Analytics will be shared with you at the end of each campaign.
Set up a meeting with Kimberly Joy Dixon for information on any branding initiatives you are interested in.