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Sponsorships & Brand Partnerships Working Group

Optimizing Campus Cultural, Athletic, and Facilities Resources Task Force

Scope

The scope of the work includes:

  • Documenting all SUNY and SBU-specific policies related to advertising and sponsorships.
  • Interviewing exemplar research institutions to better understand best practices in university-business partnerships.
  • Conducting an initial assessment of physical and digital assets suitable for advertising opportunities. Examples of physical assests including buildings, buses, kiosks, cultural venues and events, recreation fields, and athletics properties.
  • Determining the optimal balance between SBU-managed and outsourced partnership development.
  • Evaluating various revenue sharing models to find the optimal way to balance incenting divisions to more actively pursue partnership opportunities for assets under their control and providing a central function with sufficient revenues to cover costs and generate unrestricted net revenues.
  • Soliciting student feedback on ad placement and preferences to inform partner selection and better understand and prepare for likely student reaction to the rollout of increased advertising and sponsorships.
  • Quantifying the value of SBU student, faculty, staff and visitor attention.

Objective

The working group will investigate models for increasing partnerships with local and national businesses interested in sponsoring events and programs and/or advertising products and services to the campus community.

Recommended Timeline

Develop and prioritize opportunities with a plan to present recommendations to the Optimizing Campus Cultural, Athletic, and Facilities Resources Task Force by late March.

Leadership

Task Force Chair:   A.J. Nagaraj**

 

   **denotes member of SBI Task Force