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Brand Management Services

The Brand Management Services team drives the growth and impact of Stony Brook University’s brand by leading internal communications, on-campus activations and external campaigns that elevate its identity, awareness and reputation.

Collaborating across campus divisions and departments, the team ensures that the university's brand positioning fosters strong emotional connections and visibility among key audiences — including current and prospective students, faculty, staff, community members, public officials and peer institutions — ultimately strengthening the university’s influence and reach.

Our Services

  • Brand Activations
  • Key Stakeholder Collaboration
  • Brand Reputation and Awareness
  • Marketing Campaigns
  • Content Creation/Amplification

Our Team

Ellen Cooke - Senior Director, Internal Communications and Brand Management

Jessica Stallone - Senior Director, External Brand Management

Jacqueline Rowe - Director, Enrollment Management, Hybrid Team Member with Enrollment

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