APPLYING OUR BRAND

The content guidelines detailed here will inform the way you produce on-brand, consistent and engaging materials that establish a strong, meaningful connection between Stony Brook and its audiences. Pay very close attention to these guidelines; with every communication you create — whether it’s a newsletter or press release, department video or tweet — you are an ambassador for the University and its brand.

If you are having trouble with anything in this guide or you are unsure if your communication best represents the brand, please contact Karen Leibowitz at karen.leibowitz@stonybrook.edu