Case Studies

Stony Brook University Seawolves influencer box featuring a branded box, Wolfie mascot plush, blue tumbler, red blanket, stickers, and welcome card arranged on a navy blue background.

Driving Brand Affinity Through the Seawolves Influencer PR Box

By leveraging organic unboxing experiences, the initiative sought to increase top-of-funnel brand awareness and mid-funnel social proof.

See the Box

Five panelists participate in a discussion onstage during the inauguration of Andrea Goldsmith as Stony Brook University's seventh president, with an audience seated in the foreground.

Delivering Real-Time Event Coverage During Inauguration Week

Designed to capture and amplify key moments from these historic events, this initiative sought to maximize top-of-funnel reach and deepen mid-funnel brand engagement across social media platforms.

Real-Time Updates

Three smiling Stony Brook University staff members, two women and a man, pose together in professional attire in front of a wall displaying the university's Simons STEM Scholars Program.

Be Welcoming! How We Promote “Meet Your New Colleagues”

This strategic, continuously evolving campaign creates short, engaging profiles of new university employees. It highlights who they are, what they want others to know, and what they care about to foster an open and connected campus culture.

Meet How We Promote

Stony Brook Athletics advertisement at an airport featuring a young fan cheering at a football game, with the slogan “No Place Like Our Home,” as travelers walk past with luggage.

Igniting Home Town Seawolves Pride and Athletic Game Attendance

By deploying a targeted paid social strategy paired with localized community outreach, the initiative sought to transform the surrounding region into an active, loyal fan base for Seawolves athletics.

Welcome Home

SUNY Korea students socialize, enjoy refreshments, and play card games around tables in a brightly lit campus lounge.

Bridging Campuses Through the SUNY Korea Convocation Video Production

We executed a cross-cultural video campaign to introduce President Goldsmith to the SUNY Korea campus. The project served as a strategic high-impact welcome to establish a unified institutional identity across global campuses.

Two Campuses, One Community

Stony Brook University President Andrea Goldsmith speaks onstage during the State of the University Address, with a large screen displaying the theme “Accelerating Excellence and Impact: Our Shared Journey to Stony Brook 2035.”

Setting the Stage for the State of the University Opening Video

The project seamlessly blended the institution's upward trajectory with the visionary leadership of President Andrea Goldsmith. By weaving together personal narratives and institutional triumphs, the video built powerful momentum for the main address.

Watch the Momentum

Large white numerals reading “2035” against a dark blue background, with vibrant red, blue, and purple light streaks radiating outward.

Accelerating Excellence and Impact with President Goldsmith’s 2025 State of the University Address

The campaign aimed to unite the campus community around a bold, shared vision for 2035 by building on current institutional momentum.

How it came together

Large Stony Brook University wall mural that says “Chapter Five: Seawolves Forever,” featuring photos of graduates, students, researchers, alumni and mascot Wolfie, celebrating the university community.

Visually Transforming the SB Union by Showcasing the Seawolf Journey

By designing and installing five large-scale wall wraps, the project showcases the "Seawolf Journey" and highlights the essential student services provided by the Office of Student Life.

Follow the journey