Xia Zheng, PhD
Xia Zheng, a mass communication scholar and educator, is a lecturer at the School of Communication and Journalism and the Alda Center for Communicating Science. He teaches in the School's mass communication program and studies the effects of media and media use.
Zheng has published papers about how media use influences individual behavior and health outcomes, including e-cigarette use habits and Covid-19 vaccination. He has also studied how advertising affects gender identity. His work has been published in a variety of peer-reviewed publications, including Health Communication, The Social Science Journal, Politics and the Life Sciences and Frontiers in Psychology.
A former journalist, Zheng has taught undergraduate courses in media and behavior, advertising, strategic communication, television production and design and communication theory.
He holds a PhD from Indiana University-Bloomington.