Eleven Principles for Communicating Science
How can you make your science and ideas more understandable and compelling? Learn how to approach your communication with important decision-makers so that your conversations and presentations help advance your work. Taken from the new book Championing Science – Communicating Your Ideas to Decision Makers, these principles provide a framework for becoming a more effective communicator and science champion.
Key takeaways from this Webinar:
- Be passionate
- Build the big picture first
- Know who is listening
- Spend more time on why it matters and less time on how you do it
- Extract the essence
- Be understandable
- Balance precision with impact
- Be human and credible
- Influence patiently (engage others and think of a longer process)
- Collaborate thoughtfully
- Enable your listeners to act
“Extracting the essence (of your science) is not dumbing it down. It’s not that people can’t understand. It’s that the oneness is on you to help them understand. But more importantly, it recognizes that this attitude comes across as intellectual superiority, it comes off as disrespectful, and there is a better way.”
Speakers:
Amy L. Aines (left) and Roger D. Aines (right), Ph.D.. Amy is the Founder and CEO of Damianakes Communications. Throughout her career she has helped scientists and technologists communicate breakthrough ideas. Rodger is the Chief Scientist of the Energy Program at Lawrence Livermore National Laboratory.
This webinar was sponsored by The Kavli Foundation and The American Chemical Society.