Skip Navigation

An Evidence-Based Approach to Science Communication

For all our careful work, scientists can still succumb to biases and assumptions that sabotage our efforts to engage with the public. Valuable new insights into public attitudes towards science are replacing conventional opinion with solid data. Learn how to avoid falling into the traps that still plague many in the scientific community with Dr. Chris Volpe from ScienceCounts .

Key Takeaways from this Webinar:
  • The brand of science is hope. We have to show the general public the benefits of science in a personal way.
  • The more science-literate your audience is, the more they polarize along political lines. People use their scientific knowledge to defend their position, not necessarily reach it.
  • Since the 1970s, public trust in scientists has remained somewhat constant despite the erosion of trust in academic and private institutions.
  • Being clear and focused about your goals should guide the sciomm tactics used in any communication endeavor.


“When we say science, the majority of the general public hears the word hope. Hope is the brand of science. Science and hope are synonyms in the lexicon of the general public” - Dr. Chris Volpe  

Leadership - ScienceCounts

Dr. Christopher Volpe is the executive director and a founding board member of ScienceCounts. With an academic background in physical chemistry and two decades of private sector experience in marketing and branding, Dr. Volpe is a leading voice in developing data-driven social marketing strategies to foster stronger connections between the scientific community and the general public.


This webinar was sponsored by The Kavli Foundation and The American Chemical Society.

Collaborate with The Link

Recent Tweets

Which was the happiest cast and crew Alan Alda ever worked with? Find out when you purchase your pass to the @alanalda Film Festival : five of Alda's favorite films and his memories from each film. May 20-25. Presented with @StallerCenter
May 18
It's not too late to register for The Essentials - the #aldacenter signature online science communication training program. Sign up now for the #scicomm workshop on Friday!
May 17
Find out who was left out of the credits during @alanalda's film "Sweet Liberty." The beloved actor, writer and director shares trivia, memories, and favorite moments during our upcoming Alan Alda Film Festival, May 20-25, presented with @StallerCenter
May 17
Public Health Professionals: Learn to connect with diverse audiences in crisis through this free online course - learn more and sign up:
May 16
Register today for The Essentials, our fundamental #scicomm program for scientists & researchers. Learn to build trust, connect with others, and share the significance of your work in this 3-hour online program
May 15
Load more Tweets