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An Evidence-Based Approach to Science Communication

For all our careful work, scientists can still succumb to biases and assumptions that sabotage our efforts to engage with the public. Valuable new insights into public attitudes towards science are replacing conventional opinion with solid data. Learn how to avoid falling into the traps that still plague many in the scientific community with Dr. Chris Volpe from ScienceCounts .

Key Takeaways from this Webinar:
  • The brand of science is hope. We have to show the general public the benefits of science in a personal way.
  • The more science-literate your audience is, the more they polarize along political lines. People use their scientific knowledge to defend their position, not necessarily reach it.
  • Since the 1970s, public trust in scientists has remained somewhat constant despite the erosion of trust in academic and private institutions.
  • Being clear and focused about your goals should guide the sciomm tactics used in any communication endeavor.

 

“When we say science, the majority of the general public hears the word hope. Hope is the brand of science. Science and hope are synonyms in the lexicon of the general public” - Dr. Chris Volpe  

Speakers:
Leadership - ScienceCounts

Dr. Christopher Volpe is the executive director and a founding board member of ScienceCounts. With an academic background in physical chemistry and two decades of private sector experience in marketing and branding, Dr. Volpe is a leading voice in developing data-driven social marketing strategies to foster stronger connections between the scientific community and the general public.

 

This webinar was sponsored by The Kavli Foundation and The American Chemical Society.

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