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Margaret EchelbargerAssistant Professor of MarketingCollege of Business

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Margaret Echelbarger studies consumer behavior, focusing on children’s early economic experiences, beliefs and competencies. Her primary areas of interest include financial decision making, variety seeking, and product evaluations. She is also committed to public science and shares research findings and tips with parents on how to “raise good consumers” via social media.


  • Postdoc, University of Chicago
  • PhD, University of Michigan
  • Master’s, University of Kansas, University of Michigan
  • Bachelor's, Wellesley College