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Margaret EchelbargerAssistant Professor of MarketingCollege of Business
Biography
Margaret Echelbarger studies consumer behavior, focusing on children’s early economic experiences, beliefs and competencies. Her primary areas of interest include financial decision making, variety seeking, and product evaluations. She is also committed to public science and shares research findings and tips with parents on how to “raise good consumers” via social media.
Education
- Postdoc, University of Chicago
- PhD, University of Michigan
- Master’s, University of Kansas, University of Michigan
- Bachelor's, Wellesley College
News Highlights
October 27, 2022Ep.86 – Margaret Echelbarger – The Living Lab; Engaging Kids in Conversations About
MoneyTamma CapitalRead ArticleDecember 11, 2020A Behavioral Scientist’s Advice for Giving the Perfect GiftMediumRead ArticleOctober 26, 2020Kids are probably more strategic about swapping Halloween candy and other stuff than
you might thinkThe ConversationRead ArticleAugust 18, 2020Saving money is really hard to doMarketplaceRead ArticleSeptember 3, 2018A Spendthrift 5-Year-Old? Researchers Say YesWall Street JournalRead Article