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Denise BuhrauAssistant ProfessorMarketingCollege of Business
Biography
Denise Buhrau conducts research on consumer behavior, particularly in the context of health behaviors. She investigates how factors such as individual differences and message frames influence consumer health decision-making. She focuses on topics such as planning and goal pursuit, health communication, and the role of temporal orientation in decision-making.
Education
- PhD, Tulane University
- AB, Freeman School of Business, Tulane University
News Highlights
October 31, 2015Excess TV Use Leads To Biased Perception Of The Risks Of Fast FoodFitLife.tvRead ArticleOctober 20, 2015New study shows the effects of fast food advertising on television viewersDaily KosRead ArticleOctober 20, 2015Study reveals link between TV viewing and adolescents' beliefs about health risks
of fast-food consumptionNews MedicalRead Article