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Denise BuhrauAssistant ProfessorMarketingCollege of Business
Biography
Denise Buhrau conducts research on consumer behavior, particularly in the context of health behaviors. She investigates how factors such as individual differences and message frames influence consumer health decision-making. She focuses on topics such as planning and goal pursuit, health communication, and the role of temporal orientation in decision-making.
Education
- PhD, Tulane University
- AB, Freeman School of Business, Tulane University