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Strategic Goals


Goal #1: Meet or exceed enrollment targets

  • Improve student onboarding and registration to reduce melt and grow enrollment
  • Be seen as a collaborative partner on campus
  • ACE enhancement and expansion
  • Leverage financial aid to promote access and affordability to meet enrollment goals
  • Develop and enhance transfer student pathways as a flagship SUNY leader

Goal #2: Improve student experience

  • Improve student onboarding and registration to reduce melt and grow enrollment
  • Be seen as a collaborative partner on campus
  • Proactively communicate significant FAFSA changes
  • Further enhance systems/communications to ease pain points
  • Enhance and improve campus visit and recruitment day events

Goal #3: Expand national and international reputation

  • Expand outreach nationally and internationally
  • Expand connections with alumni, CBO’s and others to grow impact for student recruitment
  • Partner with departments to expand outreach and grow educational presence

Goal #4: Staff development and retention

  • Attract, develop and retain subject matter experts in Enrollment Management
  • Team development through committees, culture and structure
  • Improve professional development and connection for staff
  • Further stabilize the organizational structure to allow for change management and continual process improvement