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Ambassador Ido Aharoni

Global Distinguished Professor/Principal
NYU/Emerson Rigby Ltd.

Ambassador Ido Aharoni is a Global Distinguished Professor for International Relations at NYU, a member of  International Advisory Council, APCO Worldwide, a 25-year veteran of Israel’s Foreign Service, a public diplomacy specialist, and is a co-founder and principal at Emerson Rigby, where he developed their core methodology R-SWIM. He served 25 years in the Israeli Foreign Service, ending as the longest served Israeli Consul to NY. In 2016, New York Mayor Bill De Blasio proclaimed July 29th, 2016, as “Ambassador Ido Aharoni Day” in New York.

ABSTRACT

Marketing Places in the Age of Coronavirus

Expression is necessary to evolution. Humans cannot survive, or thrive, without communicating with each other. Understanding communications on all levels – verbal and non-verbal; inter-personal and mass communications; micro and macro – could serve as an essential tool to help people achieve their aspirations and goals in an effective and efficient manner. The rise of the digital age, also known as the age of information, turned humans from rather passive consumers into pro-active producers of content. The impact of readily accessible participation is profound on all the systems surrounding us – economy, politics, culture and society. Never before were we able to produce so much data, access and analyze it so easily and even self-design our own informational feed. This revolution signals a dramatic shift in the role of corporations, governments and civic institutions. In this talk, Ambassador Ido Aharoni, former press secretary to Israel’s leaders, will address the profound changes that had occurred in the world of strategic communications.