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Science Communication: A Visual Perspective

The visual side of research communication is a vital piece of the puzzle whose importance is often minimized or overlooked entirely. This session will touch on some nuts-and-bolts best practices for visual communication and explore some more profound, conceptual approaches to consider for the most effective results. Attendees gain practical knowledge about visual communication, learning about technical details, and high-level general considerations.

Key Takeaways from this Webinar:
  • Embrace simplicity and or humor in your visual science communication
  • Consider accessibility issues when relying on color or visuals. There are tools such as color contrast testing and color vision deficiency to simulation tools to improve accessibility. 
  • Ask yourself “What is my message?” and “Who is my audience?”
  • Just because you can, doesn’t mean you should. Make sure the visual design focuses on the content of your research.


“Your passion is going to help convince them that your message is something that they should engage in.” - Yael Fitzpatrick


Yael Fitzpatrick, Art Director and Brand Manager at Gazelle Design Consultancy. Former Art Director for the Science family of journals.


This webinar was sponsored by The Kavli Foundation and The American Chemical Society.

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