WHAT IS A BRAND?
A brand is not a logo, color scheme or tagline. It’s a perception, a feeling, a stake
in the ground.
The Stony Brook University brand is built on the experience we offer across our campuses,
classrooms, research facilities, websites, communications and events. How it is brought
to life captures our vision, momentum and passion as a world-class public research
university.
Maintaining a consistent and powerful brand identity such as ours takes great attention to detail; these guidelines are here to ensure that you have the right tools to present the Stony Brook brand in the best, most engaging and appropriate way possible at all times.
PROMISE
To empower Stony Brook’s driven, imaginative community in the relentless pursuit of tomorrow’s big ideas.
POSITION
As society stares down global issues that challenge our health, natural resources,
economy and social well-being, the true champions will be the ambitious learners who
can work across boundaries, find focus and emerge with inventive solutions.
Stony Brook University complements its extraordinary strengths in science, technology,
engineering, math and medicine with a dedication to the humanities and social sciences,
forging graduates ready to inspire our complex, connected world.
ESSENCE
AMBITIOUS
IDEAS.
IMAGINATIVE
SOLUTIONS.
EXCEPTIONAL
LEADERSHIP.
BRAND PILLARS
STEMM
Our roots in the fields of science, technology, engineering, math and medicine have earned us an international reputation and an ability to innovate like no other university.
Value
We offer a top-tier education that is accessible to all, and we position our graduates to make an immediate positive impact on the world.
DIVERSITY
Our community is a mosaic of cultures, backgrounds and interests that represent and celebrate contemporary and global perspectives.
StewardShip
We’re committed to engaging and leading in the understanding and advancement of issues critical to our community, society and world.
Momentum
The youth of our University and the opportunities it provides our students, faculty, researchers and alumni are evident in every step we take. Not steeped in tradition, but propelled by vision.
PROMISE
To empower Stony Brook’s driven, imaginative community in the relentless pursuit of tomorrow’s big ideas.
POSITION
As society stares down global issues that challenge our health, natural resources,
economy and social well-being, the true champions will be the ambitious learners who
can work across boundaries, find focus and emerge with inventive solutions.
Stony Brook University complements its extraordinary strengths in science, technology,
engineering, math and medicine with a dedication to the humanities and social sciences,
forging graduates ready to inspire our complex, connected world.
PERSONALITY
DRIVEN
CURIOUS
HANDS-ON
WELCOMING
PROUD
MANTRA
BRINGING THE BRAND TO LIFE
The Stony Brook brand should permeate every experience and publication we create.
That’s why we offer detailed guidance on producing materials that reflect the brand
in an appropriate and consistent way.
