Use of University Name or Logo Policy
| Policy Category | Issuing Authority | Responsibility | Publication Date | Next Review Date |
|---|---|---|---|---|
| Communications & Marketing | Marketing & Communications | Marketing & Communications | 09/11/2025 | 09/11/2028 |
Policy Statement/Background:
None
Policy:
Stony Brook University reserves the right to authorize use of its names and logos on all products, announcements, advertisements, publications, reports, signage, and digital communications, including social media. All Stony Brook departments, centers and academic units are required to follow consistent university branding guidelines and may not create additional logos. Branding guidelines, including approved logos, are maintained by the Office Marketing and Communications. Furthermore:
- The University name or logo may not be used for commercial, personal, or political gain.
- Faculty, staff and students are requested to seek advice and consent from their respective vice president, dean or director when use of the university name or logo is questionable. The Vice President for Marketing and Communications (or designee) will make final decisions on these matters when necessary.
- Under no circumstances should the University logo be incorporated into a symbol of another logo or mark.
- Improper use of the University name or logo should be reported to the Vice President for Marketing and Communications.
- Use of the University name or logo on promotional products must adhere to the University’s trademark licensing program.
Definitions:
None
Contact:
Additional information about this policy is available here:
Office of Marketing & Communications
138 Administration Building
Stony Brook, NY 11794
(631) 632-6335
