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Peter Caprariello Associate Professor Marketing College of Business


Peter Caprariello’s conducts research on consumer relationship processes. Specifically, he is interested in various processes affecting how consumers can best spend money pursuing happiness for themselves and for those with whom they interact. These processes includes spending money on shared life experiences and possessions, buying gifts that reflect care and thoughtfulness versus obligation or duty, and interpreting the intentions of gift-givers when receiving gifts, especially during gift-giving holidays and for couples who are distressed.


  • PhD and MA, University of Rochester
  • BA, Carnegie Mellon University