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Sitewide Keywords and Description

The main elements for the website are controlled in a configuration file:

/ your-site /_includes/ config.pcf

Open the config file, check it out and click the Properties tab.

Metadata

Sitewide metadata like keywords and description are defined at the site level in this config.pcf file .

This means that even if no metadata is supplied on individual pages, keywords and description defined in the site configuration will be applied to all pages.

metadata

SEO best practices says that each page should have a unique description for the function of that page. The title, description and keywords can be overridden at the page level  within Page Properties by entering page-specific terms in those fields.