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 How Did I "DoIT" series?

iCREATE hosts a series of events called "How Did I DoIT?" where professionals in business discuss their accomplishments and setbacks that helped them get to the position that they are in now.

Check out our past presenters:

Dan Russell
CEO and Founder of Kiss Venture
Sept. 28 2016
Innovation Lab (Harriman Hall rm. 210)


Dan Russell, CEO and Founder of Kiss Venture, an emerging technology ecosytem, will be presenting on the 5 Technologies Rocking the Foundations of Industry and Culture. With a history of innovative ideas and concepts are included in his company's blog, from "The 3 Priorities of Competitive Intelligence", to "Your Core Competence Isn't Where You'll Be Put Out Of Business", Russell is sure to amaze. 


Michael Abbott
CEO of Softcard, sold technology to Google to create Google Wallet
February 3rd, 2016

As CEO, Michael Abbott leads Softcard efforts to convene all necessary stakeholders and enable mobile commerce on a national scale, significantly modernizing the shopping experience and changing the way consumers pay and save. Before joining Softcard, Abbott spent nearly a decade with GE Capital. As CMO of the retail consumer finance division, he led strategy, marketing and product development for a host of world-class retail partners. Abbott helped transform GE Capital's private label cards division into a multi-product business driving billions in retail sales.

Peter Cotter
Founder of Blue Point Brewery, sold company to Anheuser-Busch Inbev.
March 3rd, 2016

peter cotter
Pete made his first 5 gallon batch of brew in his Holbrook kitchen in 1986. Bit by the travel bug, Pete covered over over a million miles internationally (as well as literally every small-midsize town in the USA ) which exposed him to some of the greatest breweries in the world, many being small and local. Sometimes coming home was hard for Pete as Long Island hadn't seen a local brewery since 1952. He thought it deserved better. So in December of 1998 he and his partner mortgaged their homes, maxed their credit cards and opened The Blue Point Brewing Co. The local demand quickly exceeded his dreams and Blue Point became the fastest growing brewery, out of the top 50, in the USA. Blue Point was recently purchased by the largest brewery in the world Anheuser-Busch Inbev. which allows Pete to bike, fish and enjoy time with his wife and 2 children.  

Amber Britton 
Account Specialist for Tribune Publishing Company, Social Media Guru 
April 6th, 2016
Amber Britton is an account specialist for Tribune Publishing where she manages market-focused creative initiatives for markets such as Chicago Tribune, Orlando Sentinel, Baltimore Sun and Los Angeles Times. She is also currently attending Stony Brook University to finish her B.S. in Business Management and Marketing. An email campaign she recently designed was nominated for ‘The Inkredible 5, Best of 2015’ from Movable Ink and was featured by the Get Response blog in their post, “Are Interactive Emails The Next Big Thing?” In addition to working for Tribune Publishing, she freelances as a social media management consultant for small businesses on Long Island working with clients such as Port Jeff Coffee, Contents For The Home and is a student assistant for the Stony Brook University Office of Financial Aid and Scholarship Services.