Digital Marketing Professional Program
How valued would your skills be as a dual certified digital marketer?
Consider this: According to a global survey, 74% of marketing executives believe there
is a critical talent shortage in this rapidly evolving field.
The explosion of new options and omnichannel opportunities in digital marketing have
left many overwhelmed and even mystified, but with this course, you can gain a comprehensive
and practical working knowledge of the skill sets, tools and strategies needed to
succeed in the industry now and into the future.
After 10 weeks of self-paced or instructor-led learning, students are prepared to
take an exam to demonstrate their expertise and earn two respected certifications
from the Digital Marketing Institute and the American Marketing Association.
 The Economist Group in association with Digital Marketing Institute (2019). Perpetual
Evolution: The interplay of talent and technology in the future of marketing.