Digital Marketing Professional Program

How valued would your skills be as a dual certified digital marketer?

Consider this: According to a global survey, 74% of marketing executives believe there is a critical talent shortage in this rapidly evolving field.^[1]

The explosion of new options and omnichannel opportunities in digital marketing have left many overwhelmed and even mystified, but with this course, you can gain a comprehensive and practical working knowledge of the skill sets, tools and strategies needed to succeed in the industry now and into the future.

After 10 weeks of self-paced or instructor-led learning, students are prepared to take an exam to demonstrate their expertise and earn two respected certifications from the Digital Marketing Institute and the American Marketing Association.

[1] The Economist Group in association with Digital Marketing Institute (2019). Perpetual Evolution: The interplay of talent and technology in the future of marketing.

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Choose your learning preference

This program is available in both self-paced and live instructor-led formats.

Instructor-Led

Self-Paced

COURSE CONTENT

This first installment of the program provides an overview of the principles of digital marketing, covering such fundamentals as developing marketing objectives, conducting digital research, managing projects and connecting with the customer.
In the world of digital marketing, content is king. With that in mind, this module focuses on developing a content marketing plan, how to create, curate, publish, and distribute content, and how to use data to measure content effectiveness.
Social media is essential for any marketer who wishes to engage successfully with current and potential customers. This class covers how to grow an audience using social media, create and optimize social media campaigns, and how to select the right social media tools for your goals.
Any one in a marketing position trying to reach a targeted audience must know how to optimize their search engine performance. In this module, you’ll learn how to choose effective keywords, build an SEO content plan, increase search rankings and leverage SEO metrics.
Just like television and print media, the internet offers many ways for businesses to pay to promote their products and services. This class covers how to create, manage, and measure one of the most powerful options: the paid search campaign.
This module presents the fundamentals of video and display advertising, including creating and managing a YouTube channel, working with Google Display Network and video ad formats, and how to target a video campaign.
The better you understand customer behavior, the more effective your marketing can be. This module on the fundamentals of web analytics explores how to configure a Google Analytics account and use its data to continuously improve results.
This module shows you how to become a strategic thinker with the skills to develop and implement a digital strategy, set objectives and KPIs (key performance indicators), and design your creative and marketing strategies to maximize performance.

COURSE FORMAT OPTIONS

The Digital Marketing Professional Program is available in both self-paced and live instructor-led formats.

Instructor-Led Format

100% online
10 topic-specific modules
30 hours of self-study learning content, practice exercises & quizzes
10 weekly instructor-led virtual classroom sessions to review course content, answer questions, and encourage discussion
Certification Exam included in program fee - must be taken within 24 weeks from start of program
Professional level dual certification

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Self-Paced Format

100% online
10 topic -specific modules
30 hours of self-study learning content, practice exercises & quizzes
Learn in your own time at a pace that suits you
Certification Exam included in program fee - must be taken within 24 weeks from start of program
Professional level dual certification

Learn more

Who Should Register

The Digital Marketing Professional program is any one who wnats to develop their skills and increase their command of this dynamic and highly in-demand field, including:

Traditional marketing / PR professionals who want to learn digital strategies, tools and best practices.
Digital marketing professionals who want to advance their careers with recognized certifications.
Small business owners & entrepreneurs who want to quickly develop strategies and frameworks to drive results.
Recent graduates who want to develop industry expertise.
Career changers who want break into the field with comprehensive training.
Consultants who want to develop their digital marketing knowledge to better serve their clients.

Certifications

Upon completion of the course and successfully passing a 3-hour online exam, students will earn two globally recognized certifications — the Certified Digital Marketing Professional from the Digital Marketing Institute and the Professional Certified Marketer (PCM^® ) from the American Marketing Association.

Take Our FREE Digital Diagnostic Challenge

Even those who consider themselves pretty digital savvy can have gaps in their knowledge and skills. Our Digital Skills Test will tell you where those gaps are. Click the button below to register for a Free skills test and get a full breakdown of your results and the option to further analyze your strengths and challenges.

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Affordable Excellence

Stony Brook's course rates are among the most affordable of all top-tier universities in the nation. The course fees for the Certified Digital Marketing Professional program are as follows:

Self-Paced: $1,395 and Instructor-Led: $1,695 – There will be a minimum of 10 and a maximum of 30 students per class. Discounts are available for SBU alumni, veterans and groups of 3 or more.

Why Choose Stony Brook?

The Center for Corporate Education (CCE) at Stony Brook University is dedicated to helping people and organizations develop the skills and talents they need to achieve success and differentiate themselves in the marketplace. For over 20 years, CCE has been a leader in professional education, serving individuals, organizations and corporations across the region, state and nation.

Stony Brook University/SUNY is an equal opportunity, affirmative action employer and educator.

Become a digital marketing expert