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Digital Marketing Professional Program

How valued would your skills be as a dual certified digital marketer?

Consider this: According to a global survey, 74% of marketing executives believe there is a critical talent shortage in this rapidly evolving field.[1]

The explosion of new options and omnichannel opportunities in digital marketing have left many overwhelmed and even mystified, but with this course, you can gain a comprehensive and practical working knowledge of the skill sets, tools and strategies needed to succeed in the industry now and into the future.

After 10 weeks of self-paced or instructor-led  learning, students are prepared to take an exam to demonstrate their expertise and earn two respected certifications from the Digital Marketing Institute and the American Marketing Association.

DMI + AMA Certificate

[1] The Economist Group in association with Digital Marketing Institute (2019). Perpetual Evolution: The interplay of talent and technology in the future of marketing. 

ENROLL TODAY!

Choose your learning preference:

Instructor-Led Self-Paced

COURSE CONTENT

 

Take Our FREE Digital Diagnostic Challenge

Even those who consider themselves pretty digital savvy can have gaps in their knowledge and skills. Our Digital Skills Test will tell you where those gaps are. Click the button below to register for a Free skills test and get a full breakdown of your results and the option to further analyze your strengths and challenges.

Try our FREE Skills Test

Who Should Register

The Digital Marketing Professional program is any one who wnats to develop their skills and increase their command of this dynamic and highly in-demand field, including:

  • Traditional marketing / PR professionals who want to learn digital strategies, tools and best practices.
  • Digital marketing professionals who want to advance their careers with recognized certifications.
  • Small business owners & entrepreneurs who want to quickly develop strategies and frameworks to drive results.
  • Recent graduates who want to develop industry expertise.
  • Career changers who want break into the field with comprehensive training.
  • Consultants who want to develop their digital marketing knowledge to better serve their clients.

Certifications

Upon completion of the course and successfully passing a 3-hour online exam, students will earn two globally recognized certifications — the Certified Digital Marketing Professional from the Digital Marketing Institute and the Professional Certified Marketer (PCM® ) from the American Marketing Association.

DMI + AMA Certificate

COURSE FORMAT OPTIONS

The Digital Marketing Professional Program is available in both asynchronous and live instructor-led formats. 

Instructor-Led Format

  • 100% online
  • 10 topic-specific modules
  • 30 hours of self-study learning content, practice exercises & quizzes
  • 10 weekly instructor-led virtual classroom sessions to review course content, answer questions, and encourage discussion
  • Certification Exam included in program fee - must be taken within 24 weeks from start of program
  • Professional level dual certification

Learn more

Self-Paced Format

  • 100% online
  • 10 topic -specific modules
  • 30 hours of self-study learning content, practice exercises & quizzes
  • Learn in your own time at a pace that suits you
  • Certification Exam included in program fee - must be taken within 24 weeks from start of program
  • Professional level dual certification

Learn more

 

Affordable Excellence

Stony Brook's course rates are among the most affordable of all top-tier universities in the nation. The course fees for the Certified Digital Marketing Professional program are as follows:

Self-Paced: $1,395 and Instructor-Led: $1,695 – There will be a minimum of 10 and a maximum of 30 students per class. Discounts are available for SBU alumni, veterans and groups of 3 or more.

Why Choose Stony Brook?

The Center for Corporate Education (CCE) at Stony Brook University is dedicated to helping people and organizations develop the skills and talents they need to achieve success and differentiate themselves in the marketplace. For over 20 years, CCE has been a leader in professional education, serving individuals, organizations and corporations across the region, state and nation.

Stony Brook University/SUNY is an equal opportunity, affirmative action employer and educator.