Design Thinking | MD041
Date: January 23, 2020
Time: 9 am to 12 pm
Location: Center for Excellence in Wireless Technologies (
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Organizations face design challenges every day.
Whether creating new experiences for their customers, designing new solutions, or
developing ideas to increase productivity, organizations must adapt to a changing
world. Problems are real, complex, and varied. Traditional thinking is no longer a
viable option. Today’s challenges require new thinking, new tools, and new approaches.
Design Thinking is a human-centered approach towards problem-solving that sees a problem from the eyes of your end-user—the customer, the employee, the partner. It is a way of thinking that embraces empathy, inspires creativity, and encourages experimentation to create solutions that meet the needs of the audience for whom you are designing. Design Thinking is a highly-experiential technique any organization can employ to generate new ideas to solve problems while achieving maximum customer benefit.
Design Thinking provides a methodology that fuels innovative thinking. It helps people learn how to think vs. telling them what to think.
In this session, learn key aspects of the Design Thinking approach, how it is used in industry, and how it can be applied to your organization. Hear from an industry expert on how Design Thinking has been used to create new services and solutions, solve existing challenges, and uncover insights regarding unmet needs of your customers.
Attendees will hear how to use Design Thinking to:
- Solve problems and create new opportunities
- Inspire creativity and think innovatively
- Improve valuable professional development skills, including collaboration, communication, leadership, and empathy
- Move rapidly from idea to action using rapid prototyping, experimentation, and iteration
- Change mindsets to accept failure as a positive force; to focus more on asking the right questions vs. giving the correct answers
The session will include real-world examples from an industry expert who has deep knowledge of Design Thinking through years of practical experience. The session is not merely informational, but provides thought leadership on how to use innovative thinking to address the challenges faced by modern day organizations.
Who Should Attend
Anyone faced with strategic challenges and opportunities, and interested in inspiring themselves to improve the business and industry on which they are focused, including Marketing, Business Development, Sales, Supply Chain, R&D, Education, Human Resources, and Management. This course is highly relevant to Executives and managers, entrepreneurs, business professionals, and innovators.