Skip Navigation

Group brainstorming with post-its on a glass wall

Design Thinking | MD041

Date: January 23, 2020
Time: 9 am to 12 pm
Location: Center for Excellence in Wireless Technologies ( Map)
Price: $75.00



Industry-specific corporations collage

CCE offers customized corporate and industry-specific programs.
View our Program and Course Options

Organizations face design challenges every day.

Whether creating new experiences for their customers, designing new solutions, or developing ideas to increase productivity, organizations must adapt to a changing world. Problems are real, complex, and varied. Traditional thinking is no longer a viable option. Today’s challenges require new thinking, new tools, and new approaches.

Design Thinking is a human-centered approach towards problem-solving that sees a problem from the eyes of your end-user—the customer, the employee, the partner. It is a way of thinking that embraces empathy, inspires creativity, and encourages experimentation to create solutions that meet the needs of the audience for whom you are designing. Design Thinking is a highly-experiential technique any organization can employ to generate new ideas to solve problems while achieving maximum customer benefit.

Design Thinking provides a methodology that fuels innovative thinking. It helps people learn how  to think vs. telling them what to think.

In this session, learn key aspects of the Design Thinking approach, how it is used in industry, and how it can be applied to your organization. Hear from an industry expert on how Design Thinking has been used to create new services and solutions, solve existing challenges, and uncover insights regarding unmet needs of your customers.

Attendees will hear how to use Design Thinking to:
  • Solve problems and create new opportunities
  • Inspire creativity and think innovatively
  • Improve valuable professional development skills, including collaboration, communication, leadership, and empathy
  • Move rapidly from idea to action using rapid prototyping, experimentation, and iteration
  • Change mindsets to accept failure as a positive force; to focus more on asking the right questions vs. giving the correct answers

The session will include real-world examples from an industry expert who has deep knowledge of Design Thinking through years of practical experience. The session is not merely informational, but provides thought leadership on how to use innovative thinking to address the challenges faced by modern day organizations.

Who Should Attend

Anyone faced with strategic challenges and opportunities, and interested in inspiring themselves to improve the business and industry on which they are focused, including Marketing, Business Development, Sales, Supply Chain, R&D, Education, Human Resources, and Management.  This course is highly relevant to Executives and managers, entrepreneurs, business professionals, and innovators.


About the Instructor

Jeff Warren is the President of Barkley Consulting Group, a Management Consulting Firm that combines real-world experience with thought leadership to bring transformative solutions to organizations. He is a creative and innovative thinker who uses a Design Thinking approach to help businesses and institutions explore possibilities of what could be – and to create desired outcomes that benefit the end-user. Jeff has a successful track record of using creativity and innovation to unlock the potential found within people to help them think differently and design solutions that meet the unmet needs of their customers.

Jeff has over 30 years of leadership and innovation experience in the Consumer Packaged Goods industry, with a focus on business and technology. He holds a bachelor’s degree in computer science from Hofstra University and a Certificate of Professional Development from Wharton School of Management, University of Pennsylvania. Jeff received his training in Design Thinking at the Design School at Stanford University. He is a guest lecturer and speaker and works in an advisory capacity for start-ups in the technology sector.