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Personal Branding: What Do You Want to Be Known For?

Module Overview

On average, it takes about 7 seconds to make a first impression.* How do you want people to perceive you? Think about what image you want to give off to your employers, peers, family, and professors? The process of developing a “mark” that is created around your name, or your career, starts with gaining an awareness of your career values, interests, and skills. 

*Information collected from Forbes

Learning Objectives

  • Understand components of what makes up one’s personal brand
  • Identify unique skills and qualities in order to showcase yourself to your audience 
  • Build and maintain a strong online professional presence through LinkedIn 
  • Strategically promote your brand to others by communicating who you are and what skills you possess through your personal branding statement

Module Activities

  • Are you Career Ready? Handout will help identify what skills 
  • Watch videos: How To Construct the Perfect Elevator Pitch 
  • Fill out Elevator Pitch handout 
  • Search a specific occupation on BLS and read about what skills will be applied in the specific industry 
  • Complete checklist of LinkedIn 
  • Connect with 5 new people and send them a personalized note


Assessments and Quizzes

  • Create a 30 - 90 second pitch video
  • Submit screenshot of LinkedIn profile

Estimated Duration

  • About 20 to 25 minutes 

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