Master of Business Administration (MBA) in Marketing

The College of Business offers an MBA in Marketing Degree. This degree prepares students, who may or may not have a background in business, for careers in strategic marketing management of businesses, health care organizations, government agencies, and non-profit enterprises. The degree will equip students with the theories, methods and systems needed for the strategic analysis, development, execution and measurement of marketing programs. It will also include broad skills and knowledge in business, accounting, finance, operations, management, and leadership; and allows for 4 classes in the marketing area, allowing students exposure to various aspects of the marketing function across various types of organizations.

Program tracks include a 36 credit track for students with an undergraduate degree in business and a 48 credit track for students with undergraduate degrees other than business. With either track, no work experience is required. The program can be completed full time or part time and can be started in the Fall or Spring semester. Additionally, domestic students can begin the program in Summer Session I. A portion of the MBA program can be taken online, and classes are offered in two Summer sessions and a Winter session.

Students are required to maintain a minimum 3.0 GPA throughout their academic program. Students will have to obtain a GPA of 3.0 or better by the end of their degree, otherwise the degree will not be granted.

MBA Learning Goals and Objectives

Requirements for the MBA in Marketing Degree - 36 Credit Track

[All courses are 3 credit courses]

MBA in Marketing Required and Elective Courses
36 Credit Track

I. Required Courses

MBA 503 Data Analysis and Decision Making
MBA 506 Leadership, Team Effectiveness and Communications
MBA 507 Ethics in Management
MBA 511 Technological Innovations
MBA 543 Business Analytics
MBA 512 Business Planning and Strategic Management
MBA 522 Business Project
MKT 565 Consumer Insights*
MKT 567 Integrated Marketing Management*

* We recommend meeting with your academic advisor to discuss the optimal time to take your required and elective marketing courses.

II. Marketing Electives
(Choose any 3 courses)

* Elective course options subject to change

MKT 516 Strategic Brand Management
MKT 518 Sales Management
MKT 519 Social Media Marketing Strategy
MKT 534 Marketing and Society
MKT 535 New Product Marketing
MKT 580 Integrated Marketing Communications
MKT 569 Digital Marketing
MBA 540 Data Mining

Please note that this information is used for advising purposes. Students are required to follow the degree requirements published in the Graduate Bulletin for the semester that they began their program. Students should consult their academic advisor if they have any questions regarding their program requirements.

Requirements for the MBA in Marketing Degree - 48 Credit Track

[All courses are 3 credit courses]

MBA in Marketing Required and Elective Courses
48 Credit Track

I. Required Courses

MBA 502 Finance
MBA 503 Data Analysis and Decision Making
MBA 504 Financial Accounting
MBA 505 Marketing
MBA 592 Organizational Behavior
MBA 506 Leadership, Team Effectiveness and Communications
MBA 507 Ethics in Management
MBA 511 Technological Innovations
MBA 543 Business Analytics
MBA 589 Operations Management
MBA 512 Business Planning and Strategic Management
MBA 522 Business Project
MKT 565 Consumer Insights*
MKT 567 Integrated Marketing Management*

* We recommend meeting with your academic advisor to discuss the optimal time to take your required and elective marketing courses.

II. Marketing Electives
(Choose any 2 courses)

* Elective course options subject to change

MKT 516 Strategic Brand Management
MKT 518 Sales Management
MKT 519 Social Media Marketing Strategy
MKT 534 Marketing and Society
MKT 535 New Product Marketing
MKT 580 Integrated Marketing Communications
MBA 540 Data Mining
MKT 569 Digital Marketing

MBA Programs