Associate Professor, Marketing
Paul M. Connell's research interests include developmental consumer psychology, relationships, and non-conscious influences on consumer behavior. His 2014 article, "How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood" was featured in the Journal of Consumer Research and received additional media coverage in the US and Internationally in Boston Globe; Business People (Italy), Gourmet Report, Markenartikel, Planung & Analyse, Shortnews, W&V (all Germany); The Daily Mail, The Herald Scotland, The Independent, The London Times (all U.K.); and The Province (Canada). He has also been published in Marketing Letters, Appetite, Psychology & Marketing, Journal of Consumer Psychology, and Journal of Public Policy & Marketing.
Honors and Awards
- Honorable Mention, Robert Ferber Award, 2015 (Award for best dissertation-based paper published in Journal of Consumer Research).
Connell, Paul M., Stacey R. Finkelstein, Maura L. Scott, and Beth Vallen (2016), “Helping Lower Income Parents Reduce the Risk of Food Waste Resulting from Children’s Aversion to Healthier Food Options: Comment on Daniel (2016),”Social Science & Medicine, 150, 286-289.
Trump, Rebecca K., Paul M. Connell, and Stacey R. Finkelstein (2015), "Dissociation from Beloved Unhealthy Brands Decreases Preference for and Consumption of Vegetables," Appetite, 92, 192-199.
- Connell, Paul M., Merrie Brucks, and Jesper H. Nielsen (2014), "How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood," Journal of Consumer Research (Impact factor 3.10, Financial Times Top 45 business journal), 41(1), in press. Media coverage: Boston Globe (U.S.), Business People (Italy), The Daily Mail (U.K.), Gourmet Report (Germany), The Herald Scotland (U.K.), The Independent (U.K.), The London Times (U.K.), Markenartikel (Germany), Planung & Analyse (Germany),The Province (Canada), Shortnews (Germany), W&V (Germany).
- Trump, Rebecca K., Stacey R. Finkelstein, and Paul M. Connell (2014), "When Being Treated Is Like Playing with House Money," forthcoming at Marketing Letters (impact factor 1.00).
- Boland, Wendy Attaya, Paul M. Connell, and Beth Vallen (2013), "Time of Day Effects on the Regulation of Food Consumption after Activation of Health Goals," Appetite (Impact factor 2.54), 70, 47-52.
- Connell, Paul M. and Lauren F. Mayor (2013), "Activating Health Goals Reduces (Increases) Hedonic Evaluation of Food Brands for People Who Harbor Highly Positive (Negative) Affect toward Them," Appetite (Impact factor 2.54), 65, 159-164.
- Connell, Paul M. (2013), "The Role of Baseline Physical Similarity to Humans in Consumer Evaluations of Anthropomorphic Animal Images,"Psychology & Marketing (Impact factor 1.14, lead article), 30 (6), 461-468.
- Boland, Wendy Attaya, Paul M. Connell, and Lance-Michael Erickson (2012), "Children’s Responses to Sales Promotions and Their Impact on Purchase Behavior," Journal of Consumer Psychology (Impact factor 2.41, Financial Times Top 45 business journal), 22 (2), 272-279.
- Pechmann, Connie, Elizabeth Moore, Alan Andreasen, Paul M. Connell, Dan Freeman, Meryl Gardner, Deborah Heisley, Craig LeFebvre, Dante Pirouz, and Robin L. Soster (2011), "Navigating the Central Tensions in Research on Consumers Who Are at Risk: Challenges and Opportunities," (Impact factor 1.54), Journal of Public Policy & Marketing, 30 (1), 23-30.