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Master of Business Administration (MBA) in Marketing

The College of Business offers an MBA in Marketing Degree. This degree prepares students, who may or may not have a background in business, for careers in strategic marketing management of businesses, health care organizations, government agencies, and non-profit enterprises. The degree will equip students with the theories, methods and systems needed for the strategic analysis, development, execution and measurement of marketing programs. It will also include broad skills and knowledge in business, accounting, finance, operations, management, and leadership; and allows for 4 classes in the marketing area, allowing students exposure to various aspects of the marketing function across various types of organizations.

Program tracks include a 36 credit track for students with an undergraduate degree in business and a 48 credit track for students with undergraduate degrees other than business. With either track, no work experience is required. The program can be completed full time or part time and can be started in the Fall or Spring semester. Additionally, domestic students can begin the program in Summer Session I. A portion of the MBA program can be taken online, and classes are offered in two Summer sessions and a Winter session.

Students are required to have an average grade of "B" or higher in all courses. Students will have to obtain a GPA of 3.0 or better by the end of their degree, otherwise the degree will not be granted. 

MBA Learning Goals and Objectives

Requirements for the MBA in Marketing Degree - 36 Credit Track

[All courses are 3 credit courses]

MBA in Marketing Required and Elective Courses
36 Credit Track

I. Required Courses

  • MBA 501 Managerial Economics
  • MBA 503 Data Analysis and Decision Making
  • MBA 506 Leadership, Team Effectiveness and Communications
  • MBA 507 Ethics in Management
  • MBA 511 Technological Innovations
  • MBA 512 Business Planning and Strategic Management
  • MBA 522 Industry Project
  • MKT 565 Marketing Research
  • MKT 567 Marketing Strategy

II. Marketing Electives

Students in the 36 credit track must complete 3 electives, 2 of which must be in the marketing area

 

* Elective course options subject to change

  • MKT 516 Strategic Brand Management 
  • MKT 518 Sales Management 
  • MKT 519 Social Media Marketing Strategy
  • MKT 535 New Product Marketing
  • MKT 555 Consumer Behavior
  • MKT 580 Advertising and Promotion

 

Requirements for the MBA in Marketing Degree - 48 Credit Track

[All courses are 3 credit courses]

MBA in Marketing Required and Elective Courses
48 Credit Track 

I. Required Courses

  • MBA 502 Finance
  • MBA 504 Financial Accounting
  • MBA 505 Marketing
  • MBA 589 Operations Management
  • MBA 501 Managerial Economics
  • MBA 503 Data Analysis and Decision Making
  • MBA 506 Leadership, Team Effectiveness and Communications
  • MBA 507 Ethics in Management 
  • MBA 511 Technological Innovations
  • MBA 512 Business Planning and Strategic Management
  • MBA 592 Organizational Behavior
  • MBA 522 Industry Project
  • MKT 565 Marketing Research
  • MKT 567 Marketing Strategy

II. Marketing Electives
(Choose any 2 courses)

* Elective course options subject to change

  • MKT 516 Strategic Brand Management 
  • MKT 518 Sales Management 
  • MKT 519 Social Media Marketing Strategy
  • MKT 535 New Product Marketing
  • MKT 555 Consumer Behavior
  • MKT 580 Advertising and Promotion
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