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Connecting Science Communication Research with Action

Below is a curated selection of features from the field of science communication written by collaborators.

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The Flame Challenge

The Alda Center is, above all else, all about making science accessible, which is why one of the first outreach programs created was a way to bring children and scientists together to explore ways to make science accessible to young people.

Everyday Environmentalism

How FLUPSY (no relation to Peter Rabbit) is helping to restore Long Island's waters.

Effective SciComm on Social Media

We live in a world where social media has taken on a life of its own. Given that so many Americans get their news and entertainment from social media, it's imperative that we use scicomm to reach audiences in real time and dispel myths and misinformation...

Talking and Taking Vaccines in Tennessee

While COVID-19 vaccines are safe and reduce the risk of severe illness, in the state of Tennessee, only 54 percent of the population is fully vaccinated (as of April 1, 2022). How do we boost that percentage? And how can science communication make...

How to identify and talk to your target audience

How To Identify And Talk To Your Target Audience

When was the last time you sat in a scientific talk and had no idea what the presenter was talking about? Trust me, it’s not you. It’s them.

Misconceptions part 2 image with title

Misconceptions in Science Communication

Science communication (scicomm) is an emerging field, and therefore still susceptible to misconceptions, including a lack of understanding of the value of targeted messages, relying too heavily on facts and data, and believing that information alone...