Audience Segmentation

Nearly 1/5 of US adults suffer from chronic pain - that' about 50 million people. Dividing audiences could be one step in building a mass movement to raise awareness and make a difference in these people's lives.

How To Identify And Talk To Your Target Audience

When was the last time you sat in a scientific talk and had no idea what the presenter was talking about? Trust me, it’s not you. It’s them.