Typography

TYPOGRAPHY GUIDELINES

Questions? Please contact Karen Leibowitz, Art Director, Communications & Marketing: Karen.Leibowitz@stonybrook.edu


PRIMARY FONTS

effra-left
museo-right
 Click here for information on alternative fonts.

SECONDARY FONTS

Secondary fonts are only to be used small as body copy and only if the primary fonts do not work.

century-left
trade-right

DISPLAY FONTS

EFFRA HEAVY is the only font that should be used for headlines or display typography. The display typography can include the FAR BEYOND lock-up as a part of the text to create a call out or headline. It is preferable to combine display typography with the brand colors and the graphic rays.

display-left
display-right

DISPLAY FONT USAGE: OPTION A

display-a-left
display-a-right


DISPLAY FONT USEAGE: OPTION B

An alternative typography option is provided for usage in more dynamic layouts. The direction integrates the University headline font with a graphic “ray” language that has been developed from the rays on the Stony Brook shield. The typography should always be cut per the guidelines below (on angles that mimic the angles of the shield rays) and layouts should always include a graphic ray layer in order to provide purpose to the typographic cuts.

display-b-left
display-b-right


DISPLAY FONT USE USAGE: CUT ANGLES

The angles of the “cuts” are based on the rays of the shield.


bottom

ALTERNATIVE FONTS

Alternative fonts are available for those designing marketing materials on a limited basis, who are not able to purchase our primary brand fonts.

Google Fonts — preferred

The following fonts may be used as alternatives to our primary brand fonts only when Effra and Museo Slab are unavailable. You must download and install these fonts for use on print materials.

Substitute for Effra: Montserrat

Substitute for Museo Slab: Zilla Slab

System Fonts

The following system fonts may be used as alternatives to our primary brand fonts only when Effra and Museo Slab are unavailable, and when you might need to share a document with someone who does not have the primary brand fonts or Google fonts loaded to their computer; e.g. if you are presenting a PowerPoint and don’t know if the computer you will be presenting on has the brand or Google fonts installed. The below fonts should be available as system fonts on all computers.

Substitute for Effra: Verdana

Substitute for Museo Slab: Georgia