Department or Unit Title

Personal Branding Lab

Find your voice. Tell your story. Set your future in motion.

Build a brand that sets you up for success in whatever you pursue.

The Personal Branding Lab is an immersive, future-facing workshop designed to help you discover who you are, what you stand for, and how to articulate your unique strengths through story, design and creative thinking.

Grounded in contemporary art methodologies, digital design, and identity research, this course will guide you through a structured journey of self-discovery → visual communication → future-mapping.

You will develop a personal brand persona, a visual identity toolkit, and a future self blueprint—all through engaging, hands-on activities tailored from the ARS 324 Digital Art: Design, a university-level curriculum.

PERSONAL BRANDING LAB

2026 Session Dates

  • Session One: June 28  - July 3, 2026
  • Session Two: July 5 - 10, 2026

Registration is Closed

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A smiling student wearing glasses and holding a pink folder outdoors with a campus background.

Experiential Learning

Through the development of a personal brand presentation and narrative story, a moodboard and visual identity system, and a college-ready personal profile, you'll gain confidence in both who you are now and who you want to become. The Personal Branding Lab will allow you to:

  • Design your own identity: This is creative, artistic, experimental, enlightening and uniquely you.
  • Build real design skills used by professionals: A crash course in digital media, typography, moodboarding, storytelling and visual identity.
  • Leave with a portfolio-ready project: Strategically market yourself to art schools, design programs, scholarship providers, leadership programs and more.
  • Build a map for your future self: This is both fun and deeply empowering.
  • Adopt a founder's mindset: Learn to think of yourself as a creator, a leader, and a designer of your own life trajectory.

Han Qin

Instructor

Han Qin

Han Qin is a visual artist, curator and researcher whose work investigates identity, perception and public bias through an artistic–journalistic approach. Working across printmaking, digital media, installation and curation, Han approaches art as a form of inquiry—observing, documenting, and translating lived experience into visual systems.

Her Personal Branding Lab combines the artist's expressive practice with the printmaker’s process-driven thinking and the digital designer’s systems-based methodology. Through years of research on identity visualization, Han observed a recurring challenge among students and young creatives: many possess strong abilities but struggle to articulate who they are, what they value, and how to present themselves with confidence in academic and public contexts.

In response, she has worked extensively with communities and students to build branding literacy and self-esteem, using creative tools to support self-recognition and growth. This research-led teaching practice inspired her to found the Contemporary Art Practice Lab (CAPL)—a platform dedicated to transforming art practice into tools that help individuals understand, evolve, and communicate their identities.

Han’s efforts have been supported by the New York State Council on the Arts and the New York Foundation for the Arts. Her artistic journey includes residencies at the Swatch Peace Art Hotel (Shanghai), Powerlong Museum (Hangzhou), Elizabeth Foundation for the Arts (New York), and North Fork Residency (Long Island). Her work has been exhibited internationally in the United States, China, Japan and Korea.