Entrepreneurship:
Starting up a business or non-profit organization
A four-week non-credit program for East End residents
When: October 22 and 29, November 5 and 12,
from 7-9 p.m.
Where: Stony Brook Southampton
Fine Arts Building, Room 143
Faculty: Robert E. Ettl, Stony Brook College of Business
Program fee: $120 per course for all four sessions - Register HERE, or call (631) 632-2012.
Session Descriptions:
October 22: Entrepreneurial Opportunities: Developing a realistic business idea
Topics include:
- Sources of Innovation
- Competitive advantage
- Start-ups, Buy-outs and Franchises
- Social entrepreneurship for non-profits
October 29: Business Plans: Writing a professional business plan
Topics include:
- The importance of a business plan
- Description of the business
- Marketing
- Finance
- Operations
- Organization
- Industry analysis
- Situational analysis
November 5: Financing the Venture: Securing funds to get going.
Topics include:
- Bootstrapping
- Banking relationships
- Government sources of funds and assistance
- Venture and angel sources of funds
- Managing cash flow
November 12: Target marketing: Reaching your customers.
Topics include:
- Market research
- Product development
- Pricing strategies
- Promotion
- Distribution
- Relationship marketing
Sponsored by Stony Brook University College of Business