A QR Code, or Quick Response Code, is a matrix or two-dimensional barcode that can be read quickly by a smart phone. It is used to increase the level of engagement with a customer or contact.
It can store and digitally present data, including URL links, text, geo-coordinates, photos and video.
As a result, the QR Code has become a part of advertising strategy by providing quick access to a brand’s website. To maximize efficiency of QR Codes, they should link to mobile pages if connecting to a website and always offer the reader content of value.
QR Codes may appear in magazines, on signs, buses and business cards, or anywhere they can be scanned easily.
To create one, there are free sources available, including Delivr.com.
Common mistakes made by people new to QR codes include:
• Linking their code to a desktop website (inactive) rather than a (live) mobile website.
• Using a QR code that can’t be tracked.
• Printing their code too small.
• Having a URL that’s too long. The longer the URL, the more pixilated the QR code will be and the greater the chance it will not scan.
• Placing it where it will be missed or cannot be scanned easily.
Practices ensuring QR code success include:
• Optimizing the size. Rule of thumb is for it to fit into the viewfinder of a smart phone.
• Providing an immediate benefit for scanning, such as a savings coupon, virtual tour, map or product information.
• Testing your code before you launch it.