On the Web

Happenings
Happenings, Stony Brook's in-depth, interactive faculty/staff newsletter, can be accessed exclusively online at stonybrook.edu/happenings. Besides contributing to the University's sustainability initiative, the Web-only format enables us to bring you timely reports of campus news, events, and activities. Please continue to email information you would like featured in Happenings to Happenings@stonybrook.edu.

Events Calendar
Requests to add your events to the University's online events calendar should be directed to Sherrill Jones, Sherrill.Jones@stonybrook.edu. Please include:

  • event title
  • event description
  • date and time
  • location
  • contact person
  • sponsoring organizations
  • Web link for further information
  • Photo (in .jpg format) if available

In order to keep the scope of calendar listings manageable for users, we cannot guarantee calendar promotion for all campus events. Events considered for calendar promotion generally fit into the following categories:

  • Events open to the general public;
  • Events of interest to a broad cross-section of the University community;
  • High-profile events that convey the University's accomplishments and mission to the broader public.

YouTube
The official University YouTube page, now online at www.youtube.com/stonybrook, can serve as showcase for videos documenting or promoting University events, or reflecting scholarly endeavors and achievements. Your videos might take the form of short documentaries, filmed lectures or concerts, presentations showcasing your research, instructional pieces intended for a broader audience, etc. For examples of videos submitted by other higher ed institutions, please browse the "Most Popular" tab at: www.youtube.com/edu

If you would like to add a video to the official Stony Brook YouTube channel, please follow these steps:

  • Make certain that you or the University retains copyright over all text, audio, and movie elements within your video. In particular, do not use recorded music without permission.
  • Download the consent form and use it to obtain formal consent from the subjects of your video. Keep the form on file.
  • Send a CD containing your video file to Jacob Levich in the Office of Communications, 144 Administration Building.
  • Include a note, or send an email, describing the video's content and crediting its authors. Make sure to include your contact information.
  • We'll contact you once your video has been added to the Stony Brook YouTube channel. Please note that YouTube accepts videos in multiple formats, such as .wmv, .avi, .mov, .mp4 and .mpg.

Questions? Email Jake Levich, Jacob.Levich@stonybrook.edu

Departmental Web Sites
The Office of Communications Web team can advise and assist you in creating user-friendly Web sites that conform to the University's look-and-feel. To request templates or discuss your needs, email University Web Content Director Jake Levich, Jacob.Levich@stonybrook.edu.

Search Engine Optimization
Search Engine Optimization (SEO) is a complex and rapidly evolving challenge to Webmasters, but following a few simple guidelines can significantly enhance your site's placement in both University search and commercial search engines like Google. The following tips below are adapted from Google's Webmaster Guidelines:

  • Make sure that your <title> elements and ALT attributes are descriptive and accurate. Include a description field and keywords, especially on your site's index page. See, for example, the header information on the current page, which reads in relevant part:

<title>Stony Brook University - Communications Toolkit</title>

<META NAME="description" CONTENT="With this Web site, the Office of University Communications aims to put tools in your hands — tools for the promotion of your events and accomplishments through media and merchandise.">

<META NAME="keywords" CONTENT="Stony Brook University, communications, tools, powerpoint, media, communications resources, presentations, advertising">

  • Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

  • Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

  • Try to use text instead of images to display important names, content, or links. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.

  • Check for broken links and correct HTML.

To discuss further, email University Web Content Director Jake Levich, Jacob.Levich@stonybrook.edu.