Courses: Business Management
BUS 112 - Introduction to Business and Environmental Sustainability
Credits: 3
A lecture and applications oriented course that introduces major topics influencing today's business practices relative to environmental sustainability. The evolution of the field over the last century is explored, showing (1) how the Industrial Revolution completely ignored environmental and socially responsible business practices and (2) the somewhat more environmentally friendly atmosphere of the Information Age. The course also examines how businesses work, in view of the global need for sustainable decisions and positioning, and integrates an introduction to business and management principles, public health issues, ethical and socially responsible behavior, and ecological issues. May not be taken for credit in addition to BUS 111.
BUS 210 - Financial Accounting
Credits: 3
Prerequisites for BUS major: BUS 110 or BUS 115.
Prerequisites for BUS minor: BUS 110 or BUS 111
Introduction to basic accounting fundamentals.
Includes the recording, summarization and adjusting
of financial transactions and the basic accounting
cycle. Explores the preparation and presentation of
the basic financial statements; income statement,
retained earnings statement, balance sheet and the
statement of cash flows. Includes accounting principles
and concepts, asset and liability valuation.
BUS 215 - Introduction to Business Statistics
Credits: 3
Pre or Corequisite for BUS major: BUS 110 or BUS 115;
MAT 122 or 125 or higher
Pre or Corequisite for BUS minor: MAT
122 or 125 or higher; BUS 110 or BUS 111
The application of current statistical methods to problems
in the modern business environment. Topics
include probability, random variables, sampling techniques,
confidence intervals, hypothesis testing, and
regression. Students analyze real data sets using standard
statistical software, interpret the output, and
write extensively about the results.
BUS 220 - Introduction to Decision Sciences
Credits: 3
Prerequisites for BUS major: BUS 110 or BUS 115; BUS 215; MAT 122 or 125 or higher
Prerequisites for BUS minor: BUS 110 or 111; BUS 215; MAT
122 or 125 or higher
Familiarizes students with a variety of quantitative
methods applicable in managing both the service and
manufacturing sectors. Basic concepts of quantitative
modeling are applied and tested in various examples
supporting decision making in business settings.
Topics include: optimization via linear, integer, and
goal programming; simulation; decision and breakeven
analysis; and forecasting.
BUS 294 - Principles of Management
Credits: 3
Prerequisites: Prerequisites: BUS Major or Minor; BUS 111, 112 or
115
An analysis and application of the basic principles of
management. Subjects include management by objectives,
supervisory leadership styles, current managerial
problems, motivational techniques, organizational
problems, communications, planning techniques and
management control systems. We will closely examine
case studies that focus on real world problems
involving major corporations and closely look at the
relationships that led to the issues.
BUS 301 - Corporate Communications
Credits: 3
Prerequisites for BUS major: BUS 110 or BUS 115; U3
or U4 standing.
Prerequisites for BUS minor: BUS 110 or BUS 111; U3
or U4 standing
Examines the role of communications in the corporation
using case studies. Topics include: corporate identity,
image, reputation, advertising, media relations,
employee communications, investor relations, government
relations, crisis communications, leadership and
corporate responsibility.
BUS 330 - Principles of Finance
Credits: 3
Pre- or Co-requisites for BUS major: BUS 110 or BUS
115.
Pre- or Co-requisites for BUS minor: BUS 110 or BUS 111
Focus on understanding how firms meet and manage
their financial objectives. Today’s financial environment,
the fundamental trade-off between risk and
return, the time value of money, and valuing future
cash flows will be discussed. Explanation of financial
tools and techniques which can be used to help firms
maximize value by improving decisions relating to capital.
Bond and Stock valuations are introduced.
BUS 340 - Information Systems in Management
Credits: 3
Prerequisites: Prerequisites: BUS major or minor;
BUS 110 or BUS 111 or BUS 115; BUS 215; MAT 122 or MAT 125 or higher
An introductory course in management information
systems (MIS). Its objectives are to develop a basic
understanding of the concepts and techniques needed
in analyzing, designing, and managing these systems,
and to explore the applications of computers and information
technology to improve the efficiency and effectiveness
of individuals, groups, and organizations.
BUS 346 - Operations Management
Credits: 3
Pre- or Co-requisites for BUS major: BUS 110 or BUS
115.
Pre- or Co-requisites for BUS minor: BUS
110 or BUS 111
Analysis and design of manufacturing and service systems. Topics include quality management, product and service design, process selection and capacity planning, design of work systems, inventory management, aggregate planning, material requirements planning, and just-in-time systems.
BUS 347 - Business Ethics
Credits: 3
Prerequisites: BUS Major, ECO, ISE, or MTD Major; U4 standing.
An introduction to traditional ethical theories and their application to business. A basis for understanding how ethical issues in business arise, and some strategies to control or resolve them, are derived from an examination of the work of philosophers and other writers relating to business ethics. Recent business case studies enable students to develop their own perspectives.
BUS 348 - Principles of Marketing
Credits: 3
Prerequisites: For BUS Major: BUS 110 or 115; BUS 215. For BUS minor: BUS 110 or 111; BUS 215.
Basic marketing concepts and their applications.
Issues include strategy, market segmentation, individual
consumer behavior, marketing research, promotion,
pricing and international marketing. The
emphasis is on analysis of the challenges facing business
with respect to all relevant constituencies, including
the company in general, managerial colleagues
across functional areas, consumers, stockholders, and
government.
BUS 349 - Management Science
Credits: 3
Prerequisites: BUS 110; AMS 102; MAT 122 or 123 or a score of level 4 or higher on the mathematics placement examination.
Emphasizes the development of mathematical models for solving management problems in business and the interpretation of computer-generated solutions. Topics include linear and integer programming, networks, forecasting, decision analysis, and multi-criteria decision-making. Not for credit in addition to ECO 348.
BUS 351 - Human Resource Management
Credits: 3
Prerequisites: BUS 110 or 111 or 115.
U3 or U4 standing;
BUS major or minor.
Major trends in personnel management, including
problems and issues faced by organizations and individuals
in times of change. Responsibilities of the
human resources department and the roles that every
manager plays, both as a supervisor and as a client of
the human resources department, are studied. Topics
include human resources forecasting and planning job
design, employee selection, test development and
validation, equal employment opportunity laws and
judicial rulings, performance appraisal, compensation,
benefits, career development, safety, and labor
relations.
BUS 353 - Entrepreneurship
Credits: 3
Prerequisites: Limited to Business and Engineering
seniors. Prerequisites for BUS majors: BUS 210 and
348.
The essential qualities of new and growing enterprises are examined. Examples of both successful and failed new ventures are given by entrepreneurs. Students develop a business plan for their own business and present it to venture capitalists for their expert analysis.
BUS 354 - Understanding Business Agreements
Credits: 3
Prerequisites: U3 or U4 standing; BUS or CEAS major.
Provides students with an understanding of legal
documents in business and the business transactions
behind them. Students review many types of legal
documents likely to be encountered in a business
career. Includes: agreements between business partners
(stockholders and partnership agreements);
technology and employment related agreements (confidentiality,
employment, and joint development agreements);
and commercial transactions (sales, loan, and
acquisition agreements).
BUS 358 - Marketing Research
Credits: 3
Prerequisites: BUS Major; BUS 110 or BUS 115; BUS 348
Introduces marketing research tools that aid managers
in marketing decision-making and how the marketing
research process can be used to collect and
analyze data and information to solve marketing problems.
A strong applied orientation exposes students to
marketing research in traditional areas such as market
segmentation, product positioning, product design,
brand perception, and sales forecasting, as well as
emerging areas including customer satisfaction, customer
relationship management (CRM), and on-line
marketing.
BUS 370 - Lean Practices in Operations
Credits: 3
Prerequisites: BUS Major; BUS 346
Global competitive forces are driving the adoption of lean practices in service, retail, and production operations. Using examples from diverse industry leaders such as Wal Mart, Dell, McDonald’s, and Toyota, this course examines the application of the Seven Deadly Wastes, Just-in-Time, Value Stream Mapping, and Supply Chain Alliances.
BUS 390 - Special Topics in Business Management
Credits: 3
Prerequisites: BUS major; U3 or U4 standing.
Semester supplements to this Bulletin contain specific description when course is offered. May be repeated for credit as the topic changes.
BUS 391 - Management of Sports Organizations
Credits: 3
Prerequisites: For BUS major: BUS 110 or BUS 115; U3
or U4 standing.
Prerequisites for BUS minor: BUS 110 or BUS 111; U3
or U4 standing.
Introduction of fundamental issues pertinent to any business - planning organization, staffing, and controlling. It discusses areas the sports manager is likely to encounter while conducting business, such as federal legislation influencing the sport business, employment related issues, funding and budgeting, risk management, site selection and customer service.
BUS 393 - Principles of Project Management
Credits: 3
Prerequisites: Prerequisites: BUS Major or Minor
Pre- or Corequisite: BUS 346
In both the service and manufacturing sectors, problem
solving and decision making play very important
roles. A manager needs to concentrate on the data
associated with the problem and, more specifically,
engage in the quantitative analysis phase of the decision-
making process. This course will familiarize students
with the quantitative approach used in
management sciences so that they can evaluate the
sources of recommendations and ultimately make the
best possible decision. Special emphasis will be made
throughout this course on data analysis using
Microsoft Excel.Spell Check Long Description (Alt+5).
BUS 401 - Negotiation Workshop
Credits: 3
Prerequisites: BUS 110 or BUS 115 and BUS 347 or BUS
348 or BUS 351 or BUS 353 or BUS 440 or BUS 441
Real-time "hands-on" experience in bargaining and
negotiating. Students develop expertise in applying
techniques for collaborative problem solving and
resolving conflicts between parties. Topics include
analysis of distributive (zero-sum) and integrative
(win-win) bargaining situations, ethical and legal considerations,
dealing with contentious and "tricky"
negotiating tactics, psychological heuristics and
biases, verbal and nonverbal communication, roles of
agents in negotiation, mediation, inter- and intra-organizational
negotiation, multi party negotiation, and
cross-cultural negotiation. Students participate in in class
role-play situations involving negotiating with
each other in a variety of realistic business and personal
scenarios.
BUS 440 - International Management
Credits: 3
Prerequisites: BUS major; U4 standing
The increasing internationalization of markets is forcing firms to develop global strategies that protect profits and enhance value chains. This course will discuss the various aspects of international business including currency exchange, tariffs, BOP, economic parameters, regional labor practices and international channels of distribution. Concepts of cross-border wealth creation and various theories of trade will also be reviewed as well as the International Product Life Cycle. Socio-cultural components will be discussed with emphasis on management choices. Other topics such as location, topography and climate will also be reviewed.
BUS 441 - Business Strategy
Credits: 3
Prerequisites: BUS major or minor; U4 standing
Capstone course that builds on tools and concepts
introduced in more specialized business courses and
on students’ general business knowledge. Includes:
methods for analysis of forces driving competition;
identification of strengths, weaknesses, opportunities,
and threats faced by individual corporations; and practical
strategies for enabling new or existing firms to
compete successfully within an industry. Case studies
and in-class situations challenge students to develop
skills in handling multidimensional business problems.
BUS 448 - Marketing Strategy
Credits: 3
Prerequisites: BUS Major; U4 standing; BUS 358; BUS
334 or BUS 357 or BUS 359 or BUS 360 or BUS 369; or
BUS 389 or BUS 488
A capstone course for students in the Marketing
Specialization in which students apply a wide range of
marketing principles to address problems different
companies face in areas such as channel distribution,
pricing, new product development, communication,
promotions, strategic marketing alliances, positioning,
and target marketing.