In June 2008, a Stony Brook University faculty member lost her son to acute alcohol overdose while he was finishing his freshman year away at college.
Upon hearing this news, President Shirley Strum Kenny commissioned Milton Glaser to design an education awareness campaign on preventing drinking deaths on college campuses. Alcohol and Other Drug Specialists and student leaders at Stony Brook developed a comprehensive bystander intervention program offered to all students.
The primary component of the program is a four-hour training session in which participants learn how to recognize alcohol emergencies and respond effectively. All participants who complete the RWB training receive CPR certification and are able to understand how alcohol emergencies are medical emergencies that require immediate, professional care.