University Licensing Program

The Stony Brook campus community participates in a licensing program that sets  the guidelines for use of our logos and word marks on a variety of merchandise. The program is managed by the Licensing Resource Group (LRG), an outside agency.

Stony Brook embarked on this program to ensure consistency, to protect the institution from unsavory business practices, and to raise funds for scholarships. Approved vendors have access to our style guide for their product designs.

Although many licensing programs focus only on manufacturers, the Stony Brook Licensing Program is open to smaller, independent brokers, such as ad specialty companies, as well. This flexibility in the program allows these companies to continue to source from the best manufacturers available to them.

Prospective vendors are encouraged to visit LRG's Web site for an application. The royalty rate is 8 percent, and is payable through LRG on all items including giveaways. Exemptions to the royalty are signage, awards, and uniforms. However, use of licensed vendors is still strongly encouraged.

If you have questions regarding the licensing program, please contact Joan Dickinson, Director of Marketing and Licensing, at Joan.Dickinson@stonybrook.edu.

A complete list of current preferred vendors can be found here.