Preview of Stony Brook's New Branding Initiative

Last month Stony Brook University celebrated the greatest gift in our history: $150 million from Jim and Marilyn Simons and the Simons Foundation. With matching donations, this gift has the potential to reach $200 million. We also celebrated approval by Governor Andrew Cuomo and Chancellor Nancy Zimpher of our NYSUNY 2020 Challenge Grant application, which provides $35 million in capital construction funds
and additional tuition revenue, giving Stony Brook the resources it needs to invest, grow and exponentially enhance the value of a Stony Brook degree.

As Stony Brook's trajectory soars and our image thrives both nationally and internationally, we need to be strategic in the way we visually present ourselves to peer institutions, current and prospective students and faculty, and all key constituents. This is why at this important time in our young history we are refreshing and modernizing our logo and brand identity - to signify our transformation and provide a dynamic foundation for growth. To accomplish this we are introducing two new logos, or "marks" - one for the University and one for the medical enterprise, which includes the five Health Sciences schools and the Hospital. Both marks share certain design elements while taking into consideration the unique branding needs of the two entities and their distinct differences. They were designed to allow for greater flexibility in sub-branding all of the University's schools, colleges, institutes and centers, while maintaining a uniform presence. The key element in the new University mark is a shield, which symbolizes strength - a message we are in an excellent position to convey at this time in Stony Brook University history. This new design modernizes our current mark and preserves two prominent existing design elements: rays and stars.

An equally significant aspect of this branding initiative is the development of a new, overarching brand for the Stony Brook University medical enterprise: Stony Brook Medicine. Stony Brook Medicine integrates and elevates all of Stony Brook's health-related initiatives: education, research and patient care. It includes the
five schools - Dental Medicine, Health Technology and Management, Medicine, Nursing, and Social Welfare - as well as the Hospital, our major centers and institutes, programs, clinics and the community-based healthcare settings for our entire institution. Stony Brook Medicine creates a solid brand structure for the future; it bridges the gap between the health sciences and University Hospital; it strengthens each individual entity by presenting a more unified brand; and it communicates that we are an academic medical center focusing on medical education, research and patient care - the same approach taken by Duke Medicine, Johns Hopkins Medicine and Stanford Medicine.

We are pleased to share the new branding for Stony Brook University and Stony Brook Medicine with the Stony Brook family before revealing it to the general public. You can preview our new marks, access frequently asked questions and offer your feedback at The new Stony Brook University mark will appear on the Stony Brook University website on Monday, January 30, simultaneously with the launch of the new Stony Brook Medicine website. Marketing and advertising material to promote Stony Brook Medicine is in development and will appear soon across Long Island. A marketing campaign for the University will follow. The final phase of the brand transition will include updated signage.

Stony Brook University Athletics branding will not be affected by these changes. As is the case with most universities, our Department of Athletics has a unique identity and highly specialized marketing parameters and will continue to employ its existing brand strategy.

The new Stony Brook brand addresses all of our constituencies: academics, researchers, students, alumni, patients and community members. Further, it will provide the benefit of strengthening each Stony Brook entity, institution and service by presenting a more unified look.

Moving forward, we will seek input from faculty, staff, students and alumni for valuable insights as we develop new messaging strategies. We encourage and appreciate your feedback.


Samuel L. Stanley Jr., M.D.
President, Stony Brook University

Dennis N. Assanis, Ph.D.
Provost and Senior Vice President for Academic Affairs

Kenneth Kaushansky, M.D., M.A.C.P.
Senior Vice President, Health Sciences Dean, School of Medicine