“If you always do what you did, you will always get what you got.”
- Albert Einstein
Have you ever been faced with a problem so complex that it seems insurmountable? Or in need of a new idea to meet the needs of your customers or constituents? Human
nature moves us toward trying to create solutions using traditional thinking and historical
bias. It rarely invokes empathy or takes the time to really understand the true problem
to solve. We have become accustomed to designing solutions with constraints – real
or perceived – limiting our creativity. And, to avoid failure, we overthink and over-plan
to seek the one, best and final solution.
Traditional thinking is no longer a viable option. Today’s challenges require new
thinking, new tools, and new approaches.
Enter Design Thinking.
It is a new way to think that embraces empathy, inspires creativity, encourages experimentation,
and accepts failure. Design Thinking is not an onerous process that requires years
of classroom learning and enormous support teams. Instead, it is an innovative approach
to problem solving and idea generation that takes us back to our creative selves.
It first takes into consideration the perspective, needs and feelings of those people
for whom you are designing. It challenges you to define the real problem that needs
to be solved. It encourages wild ideas, experimentation, and iteration. It has a
bias to action. Design Thinking moves us from a mechanical thought process towards
a human-centered approach to designing meaningful solutions for our end-users.
What Attendees Learn from Our Programs:
Participants in our programs walk away with a solid understanding of the Design Thinking
approach and how it can be used in real-world situations. Our program is not merely
informational but an actual agent of tangible change; our clients can implement these
teachings immediately and achieve the lasting benefits.
Attendees will learn:
- The Design Thinking approach and how it is used to solve problems and create new opportunities
- A solid understanding of innovation; how to inspire creativity and think innovatively
- How to apply Design Thinking to real-world problems and opportunities
- How Design Thinking can be used to advance their careers and industries
- Valuable observation, brainstorming, prototyping, and storytelling techniques
- How to move rapidly from idea to action using rapid prototyping, experimentation,
Who Should Attend?
- Anyone facing complex problems or having a need for innovation in their organization,
including teachers, administrators, business professionals, executives, entrepreneurs,
government officials and directors of non-profits.
- Professionals interested in inspiring themselves to improve their careers, personal
lives and the organization in which they work.