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“If you always do what you did, you will always get what you got.” 
- Albert Einstein

Have you ever been faced with a problem so complex that it seems insurmountable? 
Or in need of a new idea to meet the needs of your customers or constituents?  Human nature moves us toward trying to create solutions using traditional thinking and historical bias.  It rarely invokes empathy or takes the time to really understand the true problem to solve.  We have become accustomed to designing solutions with constraints – real or perceived – limiting our creativity.  And, to avoid failure, we overthink and over-plan to seek the one, best and final solution. 

Traditional thinking is no longer a viable option. Today’s challenges require new thinking, new tools, and new approaches.  Enter Design Thinking. 

It is a new way to think that embraces empathy, inspires creativity, encourages experimentation, and accepts failure.  Design Thinking is not an onerous process that requires years of classroom learning and enormous support teams.  Instead, it is an innovative approach to problem solving and idea generation that takes us back to our creative selves.  It first takes into consideration the perspective, needs and feelings of those people for whom you are designing.  It challenges you to define the real problem that needs to be solved.  It encourages wild ideas, experimentation, and iteration.  It has a bias to action.  Design Thinking moves us from a mechanical thought process towards a human-centered approach to designing meaningful solutions for our end-users. 

What Attendees Learn from Our Programs:

Participants in our programs walk away with a solid understanding of the Design Thinking approach and how it can be used in real-world situations. Our program is not merely informational but an actual agent of tangible change; our clients can implement these teachings immediately and achieve the lasting benefits.

Attendees will learn:

  • The Design Thinking approach and how it is used to solve problems and create new opportunities
  • A solid understanding of innovation; how to inspire creativity and think innovatively
  • How to apply Design Thinking to real-world problems and opportunities
  • How Design Thinking can be used to advance their careers and industries
  • Valuable observation, brainstorming, prototyping, and storytelling techniques
  • How to move rapidly from idea to action using rapid prototyping, experimentation, and iteration
Who Should Attend?
  • Anyone facing complex problems or having a need for innovation in their organization, including teachers, administrators, business professionals, executives, entrepreneurs, government officials and directors of non-profits.
  • Professionals interested in inspiring themselves to improve their careers, personal lives and the organization in which they work.

"It was so inspiring to take part in such a creative way to problem solve! I walked away even more empowered to approach my work using concepts of technology diffusion."


Lee Bitsóí, EdD

Chief Diversity Officer



  Jeff Warren

Jeff Warren, Program Director

Meet the Program Director

Jeff Warren, Program Director for Design Thinking at Stony Brook University, is a creative and innovative thinker who uses a Design Thinking approach to help businesses, schools, and institutions explore possibilities of what could be – and to create desired outcomes that benefit the end-user. He has over 30 years of leadership and innovation experience in the Consumer Packaged Goods industry, with a focus on business and technology. Jeff has a successful track record of using creativity and innovation to unlock the potential found within people to help them think differently and design solutions that meet the unmet needs of their customers.

Jeff holds a bachelor's degree in computer science from Hofstra University and a Certificate of Professional Development from Wharton School of Management, University of Pennsylvania. He received his training in Design Thinking at Stanford University. Jeff is a guest lecturer and speaker and works in an advisory capacity for start-ups in the technology sector. He is also the founder and president of the Barkley Consulting Group, a management consulting firm that combines real-world experience with thought leadership to bring transformative solutions to organizations. 

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