Created by UN Women, the United Nations entity for gender equality and the empowerment of women, HeForShe is a global effort to engage men and boys in removing the social and cultural barriers that prevent women and girls from achieving their potential, and thus together positively reshaping society. The achievement of gender equality requires an inclusive approach that recognizes the crucial role of men and boys as partners for women’s rights, and as having needs of their own in the formulation of that balance. HeForShe invites men and boys to build on the work of the women’s movement as equal partners in the crafting and implementation of a shared vision of gender equality that will benefit all of humanity.
Since its launch at the United Nations, on 20 September, 2014, by the Executive Director of UN Women, Phumzile Mlambo-Ngcuka, His Excellency Sam Kahamba Kutesa, President of the 69th session of the General Assembly, UN Secretary-General Ban Ki-moon and UN Women Global Goodwill Ambassador, Emma Watson, hundreds of thousands of men from around the world including Heads of State, CEOs, and global luminaries from all walks of life have committed to gender equality.
Over the past four months, HeForShe has been the subject of more than 1.2 billion conversations on social media, reaching all corners of the globe. Our ambitious aim is to secure the commitment of 1 billion men to support gender equality and women’s empowerment, starting with a simple positive pledge, and moving to deepen their engagement through taking specific action that contributes to social change. Men joining the Campaign are counted through online and mobile phone technology activations, and rural and urban events. Their stories are being captured and shared to inspire others to follow suit.