Effective Writing for Business
Effective written communication has a direct impact on the bottom line. Getting right to the point is essential in today's demanding work environment. This course teaches people how to do that in a clear and coherent way, addressing all audiences - from customers across the Atlantic to colleagues in Asia. Using a time-tested structure and techniques from the world of global journalism, the instructor has trained more than 300 people in the last two years and hundreds more before that.
Whether e-mailing customers or writing a project report, staff members can make or break a business based on how well they communicate. This seminar gives you "do's and don'ts" in writing any business communication effectively. Not only are clarity and understanding emphasized, company reputation and legal exposure are covered in a course which is aimed at better contacts with customers, employees and the public.
Who Should Attend:
Any customer-facing staff, from support engineers and legal staff to marketers and sales reps, along with their supervisors and managers. Anyone who wants to improve their writing skills will benefit from this intensive, customized program.
Instructor: Michael Reilly, Principal, Globalwriters
This course is conducted in one intensive daylong program by Michael J. Reilly, President of Hally Enterprises, Inc. Mike is a former Reuters correspondent, editor, executive and head of external relations. A communications and marketing specialist, he has provided best practice support for ITT Excelis and DDC on Long Island, United Nations agencies, Lockheed Martin, Alcoa, Thomson Reuters and dozens of other organizations, large and small.
Corporate Education & Training • Advanced Energy Center • Research & Development Park
1000 Innovation Road, Stony Brook University, Stony Brook, NY 11794-6044