Stony Brook University

Target Case Study Competition Results

The College of Business would like to recognize all of the teams that participated in this year's Target Case Study Competition. A special congratulations to the winning team, Victorious Secret.

Victorious Secret (winners): Louis Carbone, Kevin Kronad, Claire Smith, Elizabeth Zelen

Group International: Mehmet Nafiz Duru, Prerana Mytri, Brian MacPherson, Nikita Fomin

Team WOW: Corie Wu, Huan Wei, Anna Cheng

Team Smash: Mark McClean, Evan Burke, Daniel Nicolino, Tarun Lalwani

SWSS Team: Steven Young, William Young, Stella Wang, Sarah Wang

The Target Case Study Competition provides students with the opportunity to apply their business knowledge to a real world business challenge. This semester's case was based on Target's new endeavor to expand into Canada. While Target has extensive overseas operations for product sourcing and other services, they have yet to conduct retail store operations outside the U.S. All of this changed when Target purchased several lease sites from the Canadian retailer Zeller's. Canada will be their first venture outside of the U.S.

While Canadians share some aspects of U.S. culture, Canadians also differ in many ways. As their first venture into international expansion, Target wants to ensure that Canadian guests receive their "Expect More/Pay less" experience in a way the fits their unique culture. Students were presented with the challenge of how Target should prepare for its entry into Canada. Five teams comprised of Business Management majors from the College of Business competed for a $4,000 scholarship. The winning team is selected based on the depth of their research, their ability to generate ideas that add value, critical thinking skills, engagement, and written and oral communication skills.