MBA Program: Marketing Concentration

The Marketing concentration prepares students for careers in strategic marketing management of businesses, health care organizations, government agencies, and non-profit enterprises. The Marketing concentration is designed to provide students with the theories, methods and systems needed for the strategic analysis, development, execution and measurement of marketing programs. The concentration introduces students to various aspects of the marketing function across various types of organizations.

Courses available in the Marketing Concentration:
(most marketing electives require MBA 505 as a prerequisite)

  • MBA 516 - Strategic Brand Management
  • MBA 518 - Sales Management
  • MBA 535 - New Product Marketing
  • MBA 555 - Consumer Behavior
  • MBA 564 - The Role of Information Systems in Marketing Management
  • MBA 565 - Marketing Research
  • MBA 567 - Marketing Strategy
  • MBA 575 - Business Marketing
  • MBA 595 - Individual Research

Marketing Faculty Include:

  
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College of Business • Stony Brook University, Stony Brook, NY 11794-3775 • Phone: 631.632.7171 • Fax: 631.632.8181