MBA Program: Marketing Concentration
The Marketing concentration prepares students for careers in strategic marketing management of businesses, health care organizations, government agencies, and non-profit enterprises. The Marketing concentration is designed to provide students with the theories, methods and systems needed for the strategic analysis, development, execution and measurement of marketing programs. The concentration introduces students to various aspects of the marketing function across various types of organizations.
Courses available in the Marketing Concentration:
(most marketing electives require MBA 505 as a prerequisite)
- MBA 516 - Strategic Brand Management
- MBA 518 - Sales Management
- MBA 535 - New Product Marketing
- MBA 555 - Consumer Behavior
- MBA 564 - The Role of Information Systems in Marketing Management
- MBA 565 - Marketing Research
- MBA 567 - Marketing Strategy
- MBA 575 - Business Marketing
- MBA 595 - Individual Research
Marketing Faculty Include:
- Professor Camille Abbruscato
- Professor Paul Connell
- Professor Robert Ettl
- Professor Michael Kamins
- Professor Gary Levanti
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2013 Study Abroad in Greece Program.
Introducing the Stony Brook University Saturday Executive MBA Program. A blended program of Saturday and online classes.
Two New Concentrations available within the MBA degree.
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