Peter Caprariello
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Specialization: Marketing |
Peter Caprariello’s research intersects money and close interpersonal relationships. Specifically, he is currently researching how specifying the relationship context of life experiences versus material possessions affords a more complete understanding of how money can be spent in pursuit of happiness. His dissertation tested whether or not activating self-centered or other-centered motives for spending money on others influences happiness. More broadly, little is known about how relationships influence consumer behavior. He believes that we can develop and extend basic consumer science by better understanding the natural context in which money fundamentally alters, and is altered by, relevant relationship processes. One of his professional goals is to advance research in that broad area.
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