Paul Connell


Specialization: Marketing

Office: Harriman 305

Phone: 631-632-5644


Paul M. Connell received his Ph.D. from the University of Arizona in 2008. His research interests include consumer behavior related to self and identity, attitudes and persuasion, and affective states.

Recent Publications:

Connell, Paul M., Merrie Brucks, and Jesper H. Nielsen (2014), "How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood," Journal of Consumer Research (Impact factor 3.10, Financial Times Top 45 business journal), 41(1), in press. Media coverage: Boston Globe (U.S.), Business People (Italy), The Daily Mail (U.K.), Gourmet Report (Germany), The Herald Scotland (U.K.), The Independent (U.K.), The London Times (U.K.), Markenartikel (Germany), Planung & Analyse (Germany),The Province (Canada), Shortnews (Germany), W&V (Germany).

Trump, Rebecca K., Stacey R. Finkelstein, and Paul M. Connell (2014), "When Being Treated Is Like Playing with House Money," forthcoming at Marketing Letters (impact factor 1.00).

Boland, Wendy Attaya, Paul M. Connell, and Beth Vallen (2013), "Time of Day Effects on the Regulation of Food Consumption after Activation of Health Goals," Appetite (Impact factor 2.54), 70, 47-52.

Connell, Paul M. and Lauren F. Mayor (2013), "Activating Health Goals Reduces (Increases) Hedonic Evaluation of Food Brands for People Who Harbor Highly Positive (Negative) Affect toward Them," Appetite (Impact factor 2.54), 65, 159-164.

Connell, Paul M. (2013), "The Role of Baseline Physical Similarity to Humans in Consumer Evaluations of Anthropomorphic Animal Images,"Psychology & Marketing (Impact factor 1.14, lead article), 30 (6), 461-468.

Boland, Wendy Attaya, Paul M. Connell, and Lance-Michael Erickson (2012), "Children’s Responses to Sales Promotions and Their Impact on Purchase Behavior," Journal of Consumer Psychology (Impact factor 2.41, Financial Times Top 45 business journal), 22 (2), 272-279. 

Pechmann, Connie, Elizabeth Moore, Alan Andreasen, Paul M. Connell, Dan Freeman, Meryl Gardner, Deborah Heisley, Craig LeFebvre, Dante Pirouz, and Robin L. Soster (2011), "Navigating the Central Tensions in Research on Consumers Who Are at Risk: Challenges and Opportunities," (Impact factor 1.54), Journal of Public Policy & Marketing30 (1), 23-30.

Curriculum Vitae

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Upcoming Events

MBA Information Sessions for Graduating Seniors:
Tuesday, November 18 at 7:00 pm in Harriman 102
Monday, November 24 at 1:00 pm in Harriman 102
Organizations, Management and Groups (OMG) Seminar Series:




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