Paul Connell

Paul Connell

Assistant Professor, Marketing
Specialization: Marketing
Office: Harriman 305
Phone: 631-632-5644

Paul M. Connell received his Ph.D. from the University of Arizona in 2008. His research interests include consumer behavior related to self and identity, attitudes and persuasion, and affective states.

Recent Publications:

  1. Trump, Rebecca K., Paul M. Connell, and Stacey R. Finkelstein (2015), "Dissociation from Beloved Unhealthy Brands Decreases Preference for and Consumption of Vegetables," Appetite, 92, 192-199.
  2. Connell, Paul M., Merrie Brucks, and Jesper H. Nielsen (2014), "How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood," Journal of Consumer Research (Impact factor 3.10, Financial Times Top 45 business journal), 41(1), in press. Media coverage: Boston Globe (U.S.), Business People (Italy), The Daily Mail (U.K.), Gourmet Report (Germany), The Herald Scotland (U.K.), The Independent (U.K.), The London Times (U.K.), Markenartikel (Germany), Planung & Analyse (Germany),The Province (Canada), Shortnews (Germany), W&V (Germany).
  3. Trump, Rebecca K., Stacey R. Finkelstein, and Paul M. Connell (2014), "When Being Treated Is Like Playing with House Money," forthcoming at Marketing Letters (impact factor 1.00).
  4. Boland, Wendy Attaya, Paul M. Connell, and Beth Vallen (2013), "Time of Day Effects on the Regulation of Food Consumption after Activation of Health Goals," Appetite (Impact factor 2.54), 70, 47-52.
  5. Connell, Paul M. and Lauren F. Mayor (2013), "Activating Health Goals Reduces (Increases) Hedonic Evaluation of Food Brands for People Who Harbor Highly Positive (Negative) Affect toward Them," Appetite (Impact factor 2.54), 65, 159-164.
  6. Connell, Paul M. (2013), "The Role of Baseline Physical Similarity to Humans in Consumer Evaluations of Anthropomorphic Animal Images,"Psychology & Marketing (Impact factor 1.14, lead article), 30 (6), 461-468.
  7. Boland, Wendy Attaya, Paul M. Connell, and Lance-Michael Erickson (2012), "Children’s Responses to Sales Promotions and Their Impact on Purchase Behavior," Journal of Consumer Psychology (Impact factor 2.41, Financial Times Top 45 business journal), 22 (2), 272-279. 
  8. Pechmann, Connie, Elizabeth Moore, Alan Andreasen, Paul M. Connell, Dan Freeman, Meryl Gardner, Deborah Heisley, Craig LeFebvre, Dante Pirouz, and Robin L. Soster (2011), "Navigating the Central Tensions in Research on Consumers Who Are at Risk: Challenges and Opportunities," (Impact factor 1.54), Journal of Public Policy & Marketing30 (1), 23-30.

Curriculum Vitae

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Recent Publications



Interview with Kiegh Dudley, MBA in Accounting Student.

Center for Behavioral Finance launches website: The Center for Behavioral Finance at Stony Brook University brings together researchers from different disciplines to conduct research in behavioral finance. We aim at producing cutting-edge research in all fields of behavioral finance and (financial) decision making, mostly using experiments, publishable in top-tier journals in finance, judgment and decision making and psychology.



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College of Business • Stony Brook University, Stony Brook, NY 11794-3775 • Phone: 631.632.7171 • Fax: 631.632.8181
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