Camille Abbruscato

Camille Abbruscato College of Business Stony Brook University

Director, Academic Marketing Projects and Business Relations

Specialization: Marketing/Brand Management
Teaches: BUS 358 Marketing Research, BUS 363 Brand Management, BUS 448 Marketing Strategy, MBA 516 Strategic Brand Management, MBA 580 Advertising and Promotion Strategy, SUS 306 Business and Sustainability
Office: Harriman 101
Phone: 631-632-5733
Email: Camille.Abbruscato@stonybrook.edu

A marketing professional for over 20 years, Professor Abbruscato has been at Stony Brook since 2006, coming to us from Long Island University, Southampton College. Her course work has included marketing, marketing research, marketing strategy, brand management, new product development, business marketing and operations. Her professional career spans both business to business and consumer product marketing, working for both small and large companies in the manufacturing sector.

The pinnacle of her career was spent at Philip Morris USA as a brand manager, where she managed brands contributing over $1 billion in annual sales. Professor Abbruscato was renowned at Philip Morris for developing unprecedented marketing segmentation and promotional programs, and advertising campaigns, achieving superior levels of success, despite the environment of a declining industry. Professor Abbruscato continues to utilize her professional experience as a consultant for local businesses.

During her time here at Stony Brook, Professor Abbruscato has pioneered the Target Corporation Case Study Program and the College of Business Student Project Exhibition. Although initiated as a "real world" project for her Marketing Strategy students, the case study program has been such a success that the Target Corporation has decided to use Stony Brook University as a model for the program's continued success at other colleges and universities.

The College of Business student Project Exhibition, in a combined effort with URECA, is a University wide event to showcase the superior projects of our students. It is held annually on the last Wednesday of April.

Professor Abbruscato has a B.B.A. in Marketing from Pace University's Lubin School of Business and an M.B.A. from Dowling College's Townsend School.

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Upcoming Events

Jason, Teitler, Chair, Fan Experience, Burson-Marsteller
Public Relations and Branding in Sports
October 16 at 10:00 am in Charles B. Wang Center Lecture Hall 2 [PDF]
 
Jake Schmigelski, Stony Brook Business Management Major
Experiences as an Entrepreneur, and the SBU Entrepreneurship Minor
October 16 at 1:00 pm in Charles B. Wang Center Lecture Hall 2 [PDF]
 
Paul Schwartz, President of Thermolift
Serial entrepreneur and founder of Thermolift, talks about how teams of MBA students have helped develop Thermolift grow.  
October 21 at 11:30 am in Charles B. Wang Center Lecture Hall 2
 
Innovation Concentration Information Session
Learn more about the MBA concentration in Innovation
October 21 at 6:00 pm in Harriman 304
 
Innovation Lab Open House
October 28, 11:30 to 1:00 pm in Harriman 210 
 
Richard Gelfond, '91, CEO of IMAX
Lecture and Reception
Tuesday, November 11 at 6:00 pm in Charles B. Wang Center Theater [PDF]
 
MBA Fast Track Information Sessions:
October 22 at 1:00 pm in Harriman 304
To RSVP, please click here
 
Organizations, Management and Groups (OMG) Seminar Series:
October 17 at 1:00 pm in Wang 102
November 7 at 1:00 pm in Wang 102
November 21 at 1:00 pm in Harriman 102
December 5 at 1:00 pm in Wang 301
December 19 at 1:00 pm in Wang 301

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College of Business • Stony Brook University, Stony Brook, NY 11794-3775 • Phone: 631.632.7171 • Fax: 631.632.8181
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