Director, Academic Marketing Projects and Business Relations
Specialization: Marketing/Brand Management
A marketing professional for over 20 years, Professor Abbruscato has been at Stony Brook since 2006, coming to us from Long Island University, Southampton College. Her course work has included marketing, marketing research, marketing strategy, brand management, new product development, business marketing and operations. Her professional career spans both business to business and consumer product marketing, working for both small and large companies in the manufacturing sector.
The pinnacle of her career was spent at Philip Morris USA as a brand manager, where she managed brands contributing over $1 billion in annual sales. Professor Abbruscato was renowned at Philip Morris for developing unprecedented marketing segmentation and promotional programs, and advertising campaigns, achieving superior levels of success, despite the environment of a declining industry. Professor Abbruscato continues to utilize her professional experience as a consultant for local businesses.
During her time here at Stony Brook, Professor Abbruscato has pioneered the Target Corporation Case Study Program and the College of Business Student Project Exhibition. Although initiated as a "real world" project for her Marketing Strategy students, the case study program has been such a success that the Target Corporation has decided to use Stony Brook University as a model for the program's continued success at other colleges and universities.
The College of Business student Project Exhibition, in a combined effort with URECA, is a University wide event to showcase the superior projects of our students. It is held annually on the last Wednesday of April.
Professor Abbruscato has a B.B.A. in Marketing from Pace University's Lubin School of Business and an M.B.A. from Dowling College's Townsend School.
Center for Behavioral Finance launches website: The Center for Behavioral Finance at Stony Brook University brings together researchers from different disciplines to conduct research in behavioral finance. We aim at producing cutting-edge research in all fields of behavioral finance and (financial) decision making, mostly using experiments, publishable in top-tier journals in finance, judgment and decision making and psychology.