Examples

BOOKLETS/BROCHURES

ADVERTISEMENTS

POSTERS/FLYERS/POSTCARDS

MISCELLANEOUS: FOLDERS/INVITES/EVITES/DISPLAYS

 

 


BOOKLETS/BROCHURES

 

Viewbook — Recruitment Publication

10.5×6 booklet

Viewbook

Audience: Prospective students and their parents
Brand Pillars: STEMM, Diversity, Momentum, Value
Brand Attributes: Ambitious Ideas
Verbal Tone: Welcoming, Proud, Curious, Hands-On
Visual Tone:
Bold, Energetic

 

 

Scholars Brochure — Recruitment Publication

10.5×5.875 booklet

scholars

Audience: Prospective honors students
Brand Pillars: STEMM, Diversity, Momentum
Brand Attributes: Exceptional Leadership
Verbal Tone: Driven, Welcoming, Proud, Curious, Hands-On
Visual Tone: Bold, Energetic

 

Traditions Booklet

6.5×6.5 booklet

161026_Traditions_013

Audience: New students
Brand Pillars: Diversity, Momentum, Stewardship
Brand Attributes: Ambitious Ideas
Verbal Tone: Welcoming, Proud
Visual Tone: Bold, Energetic

 

 

College Fair Search Brochure — Recruitment Publication

8.5×11 trifold

howfarexploreunlimited
explore

Audience: Prospective students
Brand Pillars: STEMM, Diversity, Momentum, Value
Brand Attributes: Abmitious Ideas
Verbal Tone: Welcoming, Proud, Curious, Hands-On
Visual Tone: Bold, Energetic

 

Music Season Brochure

6×9 booklet

music

Audience: Local community and attendees to music performances
Brand Pillars: Diversity, Momentum, Stewardship
Brand Attributes: Exceptional Leadership
Verbal Tone: Welcoming, Hands-On
Visual Tone: Formal, Understated

 


ADVERTISEMENTS

 

Staller Playbill Ads

5.5×8.5 ad

sciencefiction

Audience: Prospective students
Brand Pillars: STEMM, Momentum, Stewardship
Brand Attributes: Ambitious Ideas
Verbal Tone: Driven, Curious, Hands-On
Visual Tone: Bold, Energetic

expanding

Audience: Prospective students
Brand Pillars: STEMM, Momentum, Stewardship
Brand Attributes: Ambitious Ideas, Imaginative Solutions
Verbal Tone: Driven, Curious, Hands-On
Visual Tone: Bold, Energetic

journey

Audience: Prospective students
Brand Pillars: Diversity, Momentum, Stewardship
Brand Attributes: Ambitious Ideas
Verbal Tone: Driven, Curious, Hands-On
Visual Tone: Understated

master

Audience: Prospective graduate students
Brand Pillars: Diversity, Momentum, Stewardship
Brand Attributes: Ambitious Ideas, Imaginative Solutions
Verbal Tone: Driven, Curious, Hands-On
Visual Tone: Understated

aldacenter

Audience: Prospective students, donors
Brand Pillars: Diversity, Momentum, Stewardship
Brand Attributes: Ambitious Ideas, Exceptional Leadership, Imaginative Solutions
Verbal Tone: Driven, Proud, Hands-On
Visual Tone: Bold, Energetic

 

 

Far Beyond Brand Stories — Ads

farbeyond

Audience: Local community, prospective students, current students, employees, alumni, faculty and donors
Brand Pillars: STEMM, Diversity, Momentum
Brand Attributes: Ambitious Ideas, Exceptional Leadership, Imaginative Solutions
Verbal Tone: Driven, Welcoming, Proud, Curious, Hands-On
Visual Tone: Bold, Energetic

 

 

Host Family Program Ad in Times Beacon

4.8×4.5 ad

buddy

Audience: Local community
Brand Pillars: Diversity, Momentum, Stewardship
Brand Attributes: Exceptional Leadership
Verbal Tone: Welcoming, Proud, Curious, Hands-On
Visual Tone: Understated

 

 

LIBN Journal Ad

10×13.875 ad
woemn

Audience: Local community and business people across LI who subscribe to Long Island Business News
Brand Pillars: Momentum, Diversity, Stewardship
Brand Attributes: Exceptional Leadership
Verbal Tone: Proud
Visual Tone: Bold, Energetic, Formal

 


POSTERS/FLYERS/POSTCARDS

 

Winter Weekend Flyer

11×8.5 flyer
winter

Audience: Current students
Brand Pillars: Diversity, Momentum
Brand Attributes: Imaginative Solutions
Verbal Tone: Wecoming, Hands-On
Visual Tone: Bold, Energetic

 

 

Undergraduate College Commons Day Poster

2 Posters—Author Lecture and Day of Events

24×36 poster enlargements

undergradcollegedayundergradcollege2

Audience: Undergraduate students
Brand Pillars: Diversity, Momentum
Brand Attributes: Imaginative Solutions
Verbal Tone: Curious
Visual Tone: Bold, Energetic

 

 

Freshman Student Postcard — Informational

11×6 postcard

welcome

Audience: Freshman students
Brand Pillars: Momentum
Verbal Tone: Welcoming, Hands-On
Visual Tone: Bold, Energetic


MISCELLANEOUS: FOLDERS/INVITES/EVITES/DISPLAYS

 

Far Beyond Branded Pocket Folders

9×12 folders

farbeyondfolder

Audience: External
Brand Pillars: Momentum, STEMM, Stewardship, Diversity, Value
Verbal Tone: Driven, Welcoming, Proud
Visual Tone: Bold, Energetic

 

 

University Awards Dinner Evite

awarddinner

Audience: Faculty, staff
Brand Pillars: STEMM, Momentum, Stewardship
Brand Attributes: Exceptional Leadership
Verbal Tone: Driven, Proud
Visual Tone: Energetic, Formal

 

 

Retractable Tabletop Banner

11.75×21 display
top40

Audience: Prospective students and their parents, attendees at college fairs, high school presentations, etc.
Brand Pillars: STEMM, Diversity, Momentum, Value
Brand Attributes: Ambitious Ideas, Exceptional Leadership, Imaginative Solutions
Verbal Tone: Welcoming, Proud, Curious, Hands-On
Visual Tone: Bold, Energetic

 

Stars of Stony Brook Gala — Printed Materials

Various sizes: Invitation, Response Card, Save-the-Date, Program

gala

Audience: Donors, alumni
Brand Pillars: Momentum, Stewardship
Brand Attributes: Exceptional Leadership
Verbal Tone: Driven, Proud
Visual Tone: Bold, Energetic, Formal